Who owns Lassie?
Lassie is owned by Ebro Foods (Spain, BME: EBRO), which has owned the brand since 16 September 2011.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Ebro Foods Group — Consolidated Financial Statements and Management Report 2025, Ebro Foods, S.A. Last checked .
Key facts
- Current owner
- Ebro Foods, S.A. reported
- Owned since
- Owner HQ
- 🇪🇸 Spain, Madrid
- Origin
- 🇳🇱 Netherlands
- Category
- Food › Meals & meal components › Pasta
- Parent ticker
- BME: EBRO
- Last verified
- · 2 sources
About Lassie
Lassie is a Dutch rice brand owned by Ebro Foods through its Amsterdam subsidiary Lassie B.V., part of the Herba rice group. The Netherlands is one of Ebro's strongest markets: the group's brands rank first in Dutch rice retail with a 21.8 per cent share by volume and 33 per cent of the market by value.
Ownership timeline of Lassie
- 2011 – present Ebro Foods [1][2] reported
Where Lassie sits in Ebro Foods
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Ebro Foods ownership tree →
See the full Ebro Foods brand portfolio (15) →
Other brands owned by Ebro Foods
Ebro Foods controls 15 brands on Brandtree, 15 of them in food.
Also in food
Other brands in pasta, and who owns them
Ebro Foods has more brands in pasta on Brandtree than any other owner: 15 of 121.
| Brand | Owner | Owner based in |
|---|---|---|
| Indomie | Indofood | 🇮🇩 Indonesia |
| Camil | Camil | 🇧🇷 Brazil |
| Mimee | Dufil Prima Foods | 🇳🇬 Nigeria |
| Don Vicente | Molinos | 🇦🇷 Argentina |
| Corticella | Newlat Group | 🇨🇭 Switzerland |
| Chikin Ramen | Nissin Foods | 🇯🇵 Japan |
| La Cantonesa | CMI | 🇬🇹 Guatemala |
| Daawat | LT Foods | 🇮🇳 India |
About the owner: Ebro Foods
Ebro Foods is a publicly listed company headquartered in Madrid, Spain. Brandtree records 15 brands under its control, and it is listed as BME: EBRO.
Ebro Foods is a Madrid-based food group that describes itself as Europe's leading rice company, with a second business in premium dry pasta and fresh pasta. It runs a multi-brand model through subsidiaries: the Herba group in Europe, Riviana in the United States, Tilda in the United Kingdom, Lustucru in France, Bertagni and Garofalo in Italy, and Olivieri in Canada. Its brands hold the number one position in rice retail in Spain, Portugal and the Netherlands, and Riviana is the largest rice company in the United States.
🇳🇱 Lassie and other Dutch brands
Brandtree records a controlling owner for 68 brands that began in the Netherlands. 39 of them (57%) are now controlled by a company headquartered in another country, Lassie among them.
- Albert Heijn — Ahold Delhaize 🇳🇱
- Aviko — Royal Cosun 🇳🇱
- Becel — KKR 🇺🇸
- Campina — FrieslandCampina 🇳🇱
- Conimex — Paulig 🇫🇮
- Fruit-tella — Perfetti Van Melle 🇳🇱
Frequently asked questions
Who is the parent company of Lassie?
The parent company of Lassie is Ebro Foods, a publicly listed company headquartered in Spain.
Is Lassie Dutch or Spanish?
Lassie originated in the Netherlands, but it is owned today by Ebro Foods, which is headquartered in Spain. So Lassie is a Dutch-origin brand under Spanish ownership.
Since when has Ebro Foods owned Lassie?
Ebro Foods has owned Lassie since 16 September 2011.
Is Lassie still owned by Ebro Foods?
Yes. As of 2 October 2026, Lassie is still owned by Ebro Foods. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Ebro Foods Group — Consolidated Financial Statements and Management Report 2025 — Ebro Foods, S.A., Annual report; retrieved 16 September 2026.
- [2] Ebro concludes purchase of the Deoleo rice businesses — Ebro Foods, S.A., Official press release, published 16 September 2011; retrieved 2 October 2026.
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