Acquisition closed
Unilever acquires Paula's Choice (2021)
Unilever completed the acquisition of Paula's Choice on 1 August 2021.[1]
Unilever acquired Paula's Choice, a skincare brand founded by a writer who had built an audience by criticising the cosmetics industry's claims. Press reports suggested around $2 billion; neither party disclosed a figure.
Deal facts
- Announced
- Closed
- Value
- Undisclosed
- Buyer
- Unilever
- Seller
- —
- Assets
- Paula's Choice
- Regulatory review
- None recorded
Ownership changes recorded from this deal
| Owner | Owned | Relationship | Stake | From | To |
|---|---|---|---|---|---|
| Unilever | Paula's Choice | owns | 100% | 2021-08-01 | present |
Who owns Paula's Choice today?
- Paula's Choice — owned by Unilever since 2021
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unilever PLC Annual Report and Accounts — acquisitions — Unilever PLC, Annual report; retrieved 8 September 2026.
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