Who owns INSBAHA?
INSBAHA is owned by Proya (China, SSE: 603605).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Proya Cosmetics Co., Ltd. Annual Report 2025 (English), 23 April 2026. Last checked .
Key facts
- Current owner
- Proya Cosmetics Co., Ltd. reported
- Owner HQ
- 🇨🇳 China, Hangzhou
- Origin
- 🇨🇳 China
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Parent ticker
- SSE: 603605
- Last verified
- · 1 sources
About INSBAHA
INSBAHA is an emerging makeup brand of Proya Cosmetics built around the idea of the self, aimed at Generation Z consumers and priced between RMB 39 and RMB 200, mainly online. The annual report says it was folded into other brands until 2023 and has been reported separately since 2024; its range includes lip glaze, mascara and eyeshadow with a punk, futuristic colour style.
Ownership timeline of INSBAHA
Where INSBAHA sits in Proya
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Proya ownership tree →
See the full Proya brand portfolio (9) →
Other brands owned by Proya
Proya controls 9 brands on Brandtree, 9 of them in personal care & beauty.
Also in personal care & beauty
Other brands in makeup, and who owns them
The 43 brands in makeup on Brandtree belong to 22 owners. The largest is L'Oréal, with 5; Proya has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Lancôme | L'Oréal | 🇫🇷 France |
| ADDICTION | KOSÉ | 🇯🇵 Japan |
| CoverGirl | Coty | 🇺🇸 United States |
| Bobbi Brown | Estée Lauder | 🇺🇸 United States |
| Eudora | Grupo Boticário | 🇧🇷 Brazil |
| Little Ondine | Yatsen | 🇨🇳 China |
| AGE20'S | Aekyung | 🇰🇷 South Korea |
| PIXY | Mandom | 🇯🇵 Japan |
About the owner: Proya
Proya is a publicly listed company headquartered in Hangzhou, China. Brandtree records 9 brands under its control, and it is listed as SSE: 603605.
Proya Cosmetics is a Hangzhou cosmetics company listed on the Shanghai Stock Exchange (603605), registered at Xixi Road in Xihu District. Its 2025 annual report says it develops, produces and sells cosmetics and owns PROYA, TIMAGE, Off&Relax, Hapsode, CORRECTORS, INSBAHA, Awaken Seeds, UZERO and Anya among others, selling mainly online. Hapsode and Off&Relax, which run through Korean and Japanese subsidiaries, are left off this list because no source gives their country of origin.
🇨🇳 INSBAHA and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; INSBAHA is not one of them.
Frequently asked questions
Who is the parent company of INSBAHA?
The parent company of INSBAHA is Proya, a publicly listed company headquartered in China.
Is INSBAHA Chinese?
Yes. INSBAHA originated in China and its owner, Proya, is also headquartered in China.
Is INSBAHA still owned by Proya?
Yes. As of 3 October 2026, INSBAHA is still owned by Proya. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Proya Cosmetics Co., Ltd. Annual Report 2025 (English) — Proya Cosmetics Co., Ltd., Annual report, published 23 April 2026; retrieved 3 October 2026.
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