Who owns e.l.f. Cosmetics?
e.l.f. Cosmetics is owned by e.l.f. Beauty (the United States, NYSE: ELF).[1]
Evidence: e.l.f. Beauty, Inc. Annual Report on Form 10-K filed 2026-05-21, SEC EDGAR, 21 May 2026. Verified from filings; last checked .
Key facts
- Current owner
- e.l.f. Beauty, Inc. verified
- Owner HQ
- 🇺🇸 United States, Oakland, California
- Origin
- 🇺🇸 United States
- Founded
- 2004
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Parent ticker
- NYSE: ELF
- Last verified
- · 1 sources
About e.l.f. Cosmetics
e.l.f. Cosmetics sells makeup at a fraction of prestige prices, often releasing products that closely follow expensive originals. Its Halo Glow filter and Power Grip primer both became substantial sellers through video reviews rather than advertising. The company can move from concept to shelf in a fraction of the time a traditional cosmetics business takes.
Ownership timeline of e.l.f. Cosmetics
- Current owner e.l.f. Beauty [1] verified
Where e.l.f. Cosmetics sits in e.l.f. Beauty
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full e.l.f. Beauty ownership tree →
See the full e.l.f. Beauty brand portfolio (3) →
Other brands owned by e.l.f. Beauty
e.l.f. Beauty controls 3 brands on Brandtree, 3 of them in personal care & beauty.
Also in personal care & beauty
Other brands in makeup, and who owns them
The 43 brands in makeup on Brandtree belong to 22 owners. The largest is L'Oréal, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Lancôme | L'Oréal | 🇫🇷 France |
| ADDICTION | KOSÉ | 🇯🇵 Japan |
| CoverGirl | Coty | 🇺🇸 United States |
| Bobbi Brown | Estée Lauder | 🇺🇸 United States |
| Eudora | Grupo Boticário | 🇧🇷 Brazil |
| Flower Knows | Proya | 🇨🇳 China |
| Little Ondine | Yatsen | 🇨🇳 China |
| AGE20'S | Aekyung | 🇰🇷 South Korea |
About the owner: e.l.f. Beauty
e.l.f. Beauty is a publicly listed company headquartered in Oakland, California, United States, founded in 2004. Brandtree records 3 brands under its control, and it is listed as NYSE: ELF.
e.l.f. Beauty was founded in 2004 selling cosmetics online at a dollar each, and its name stands for eyes, lips, face. It grew into one of the largest mass cosmetics companies in the United States by keeping prices low and moving quickly on trends spread through social media.
e.l.f. Beauty: full profile, brands and acquisition history →
🇺🇸 e.l.f. Cosmetics and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; e.l.f. Cosmetics is not one of them.
Frequently asked questions
Who is the parent company of e.l.f. Cosmetics?
The parent company of e.l.f. Cosmetics is e.l.f. Beauty, a publicly listed company headquartered in the United States.
Is e.l.f. Cosmetics American?
Yes. e.l.f. Cosmetics originated in the United States in 2004 and its owner, e.l.f. Beauty, is also headquartered in the United States.
Is e.l.f. Cosmetics still owned by e.l.f. Beauty?
Yes. As of 16 September 2026, e.l.f. Cosmetics is still owned by e.l.f. Beauty. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] e.l.f. Beauty, Inc. Annual Report on Form 10-K filed 2026-05-21 — SEC EDGAR, SEC Form 10-K, published 21 May 2026; retrieved 16 September 2026.
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