e.l.f. Beauty: brands it owns and its ownership tree
e.l.f. Beauty (NYSE: ELF) is a publicly listed company headquartered in Oakland, California, United States that owns 3 consumer brands.[1][2]
e.l.f. Beauty was founded in 2004 selling cosmetics online at a dollar each, and its name stands for eyes, lips, face. It grew into one of the largest mass cosmetics companies in the United States by keeping prices low and moving quickly on trends spread through social media.
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brands owned
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categories
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- e.l.f. Beauty, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Oakland, California, United States
- Founded
- 2004
- Tickers
- NYSE: ELF
- Revenue
- $1.64 billion (2026)[2]
- SEC CIK
- 0001600033
- Website
- www.elfbeauty.com
- Last verified
- · 2 sources
What e.l.f. Beauty's annual report says about its business
Read from e.l.f. Beauty's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Acquisitions and disposals named in the filing
- Acquired: HRBeauty LLC ("rhode").
Acquisitions or investments, such as our acquisition of HRBeauty LLC ("rhode"), could disrupt our business and harm our financial condition.
- Acquired: Naturium, $333.0 million.
For example, in connection with our acquisition of Naturium, we paid total consideration of approximately $333.0 million using an incremental term loan under our existing credit facility, borrowings on our existing revolving facility, cash on the balance sheet and approximately $57.8 million of our stock.
e.l.f. Beauty in numbers
- e.l.f. Beauty owns 3 consumer brands tracked here across 1 top-level categories; the largest is personal care & beauty with 3 brands.[1]
e.l.f. Beauty financial history
Headline figures from e.l.f. Beauty's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2021–2026. Revenue moved from $318.1m to $1.64bn, an average of 38.8% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $1.64bn | $73.6m | 4.5% | $26.3m | $2.39bn | $841.7m | 10-K | |
| $1.31bn | $158m | 12.0% | $112.1m | $1.25bn | — | 10-K | |
| $1.02bn | $149.7m | 14.6% | $127.7m | $1.13bn | — | 10-K | |
| $578.8m | $68.1m | 11.8% | $61.5m | $595.6m | — | 10-K | |
| $392.2m | $29.8m | 7.6% | $21.8m | $494.6m | — | 10-K | |
| $318.1m | $9.4m | 3.0% | $6.23m | $487.4m | — | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything e.l.f. Beauty owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
e.l.f. Beauty in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 549300U2K9TCON25C029
- Registered name
- e.l.f. Beauty, Inc. (US)
- Registration status
- Lapsed · record updated 4 August 2023
- Retrieved
- · GLEIF record (JSON)
e.l.f. Beauty SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Results of a shareholder vote | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition |
Latest news about e.l.f. Beauty
- e.l.f. Beauty files 8-K: Entry into a Material Definitive Agreement; Completion of Acquisition or Disposition of Assets; Results of Operations and Financial Condition; Creation of a Direct Financial Obligation; Unregistered Sales of Equity Securities — sec.gov, · deal
- e.l.f. Beauty files 8-K: Entry into a Material Definitive Agreement; Completion of Acquisition or Disposition of Assets; Unregistered Sales of Equity Securities; Regulation FD Disclosure — sec.gov, · deal
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Frequently asked questions
What brands does e.l.f. Beauty own?
e.l.f. Beauty owns 3 consumer brands tracked here, including e.l.f. Cosmetics, Naturium and rhode.
Is e.l.f. Beauty an American company?
Yes. e.l.f. Beauty is headquartered in Oakland, California, United States and was founded in 2004.
Who owns e.l.f. Beauty?
e.l.f. Beauty is a publicly listed company owned by its shareholders; it trades as ELF on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] e.l.f. Beauty, Inc. Annual Report on Form 10-K filed 2026-05-21 — SEC EDGAR, SEC Form 10-K, published 21 May 2026; retrieved 16 September 2026.
- [2] e.l.f. Beauty, Inc.: Form 10-K for the year ended 2026-03-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 21 May 2026; retrieved 4 October 2026.
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