Who owns PIXY?
PIXY is owned by Mandom (Japan).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Business Outline (Product Lineup): Major Brands as of June 30, 2025, Mandom Corporation. Last checked .
Key facts
- Current owner
- Mandom Corporation reported
- Owner HQ
- 🇯🇵 Japan, Osaka
- Origin
- 🇮🇩 Indonesia
- Founded
- 1982
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Last verified
- · 1 sources
About PIXY
PIXY is a women's makeup brand that Mandom launched in Indonesia in 1982, and its history later records Pixy Moisture Lipstick, also launched in Indonesia. Mandom describes it as a beauty companion built around the word "Celebrate" and available in Indonesia, Taiwan and Malaysia.
Ownership timeline of PIXY
Where PIXY sits in Mandom
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mandom ownership tree →
See the full Mandom brand portfolio (6) →
Other brands owned by Mandom
Mandom controls 6 brands on Brandtree, 6 of them in personal care & beauty.
Also in personal care & beauty
Other brands in makeup, and who owns them
The 43 brands in makeup on Brandtree belong to 22 owners. The largest is L'Oréal, with 5; Mandom has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Lancôme | L'Oréal | 🇫🇷 France |
| ADDICTION | KOSÉ | 🇯🇵 Japan |
| CoverGirl | Coty | 🇺🇸 United States |
| Bobbi Brown | Estée Lauder | 🇺🇸 United States |
| Eudora | Grupo Boticário | 🇧🇷 Brazil |
| Flower Knows | Proya | 🇨🇳 China |
| Little Ondine | Yatsen | 🇨🇳 China |
| AGE20'S | Aekyung | 🇰🇷 South Korea |
About the owner: Mandom
Mandom is a privately held company headquartered in Osaka, Japan, founded in 1927. Brandtree records 6 brands under its control.
Mandom is an Osaka cosmetics maker whose business is split into a men's and a women's segment, best known for the GATSBY and LUCIDO men's grooming lines and for Pixy in Indonesia. Its shares were delisted from the Tokyo Stock Exchange on 15 May 2026 after a share consolidation approved at an extraordinary shareholders' meeting; its own notice does not say who now holds the shares, so it is recorded here as private without a named owner.
🇮🇩 PIXY and other Indonesian brands
Brandtree records a controlling owner for 161 brands that began in Indonesia. 7 of them (4%) are now controlled by a company headquartered in another country, PIXY among them.
Frequently asked questions
Who is the parent company of PIXY?
The parent company of PIXY is Mandom, a privately held company headquartered in Japan.
Is PIXY Indonesian or Japanese?
PIXY originated in Indonesia in 1982, but it is owned today by Mandom, which is headquartered in Japan. So PIXY is an Indonesian-origin brand under Japanese ownership.
Is PIXY still owned by Mandom?
Yes. As of 3 October 2026, PIXY is still owned by Mandom. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Business Outline (Product Lineup): Major Brands as of June 30, 2025 — Mandom Corporation, Official document; retrieved 3 October 2026.
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