Who owns LUCIDO?
LUCIDO is owned by Mandom (Japan).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Business Outline (Product Lineup): Major Brands as of June 30, 2025, Mandom Corporation. Last checked .
Key facts
- Current owner
- Mandom Corporation reported
- Owner HQ
- 🇯🇵 Japan, Osaka
- Origin
- 🇯🇵 Japan, Osaka
- Founded
- 1989
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Men's grooming
- Last verified
- · 1 sources
About LUCIDO
LUCIDO was launched by Mandom in 1989 as the first fragrance-free men's cosmetics brand in its industry, according to the company. It now offers grooming and style solutions for middle-aged men, including age-appropriate care, and Mandom's history records a LUCIDO deodorant series launched in 2014 against middle-age sebum odour. It is sold in Japan, Singapore, Taiwan, Hong Kong, Malaysia and Thailand.
Ownership timeline of LUCIDO
Where LUCIDO sits in Mandom
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mandom ownership tree →
See the full Mandom brand portfolio (6) →
Other brands owned by Mandom
Mandom controls 6 brands on Brandtree, 6 of them in personal care & beauty.
Also in personal care & beauty
Other brands in men's grooming, and who owns them
The 15 brands in men's grooming on Brandtree belong to 12 owners. The largest is Procter & Gamble, with 2; Mandom has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Smart And Handsome | Emami | 🇮🇳 India |
| Braun | Procter & Gamble | 🇺🇸 United States |
| Alpecin | Dr. Wolff Group | 🇩🇪 Germany |
| Cremo | Edgewell | 🇺🇸 United States |
| Gold | Hemas | 🇱🇰 Sri Lanka |
| Duel | Lion Match Company | 🇿🇦 South Africa |
| Harry's | Mammoth Brands | 🇺🇸 United States |
| Philips OneBlade | Philips | 🇳🇱 Netherlands |
About the owner: Mandom
Mandom is a privately held company headquartered in Osaka, Japan, founded in 1927. Brandtree records 6 brands under its control.
Mandom is an Osaka cosmetics maker whose business is split into a men's and a women's segment, best known for the GATSBY and LUCIDO men's grooming lines and for Pixy in Indonesia. Its shares were delisted from the Tokyo Stock Exchange on 15 May 2026 after a share consolidation approved at an extraordinary shareholders' meeting; its own notice does not say who now holds the shares, so it is recorded here as private without a named owner.
🇯🇵 LUCIDO and other Japanese brands
Brandtree records a controlling owner for 437 brands that began in Japan. 21 of them (5%) are now controlled by a company headquartered in another country; LUCIDO is not one of them.
Frequently asked questions
Who is the parent company of LUCIDO?
The parent company of LUCIDO is Mandom, a privately held company headquartered in Japan.
Is LUCIDO Japanese?
Yes. LUCIDO originated in Japan in 1989 and its owner, Mandom, is also headquartered in Japan.
Is LUCIDO still owned by Mandom?
Yes. As of 3 October 2026, LUCIDO is still owned by Mandom. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Business Outline (Product Lineup): Major Brands as of June 30, 2025 — Mandom Corporation, Official document; retrieved 3 October 2026.
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