Who owns Tarte?
Tarte is owned by KOSÉ (Japan, TSE: 4922), which has owned the brand since 2014.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: KOSÉ REPORT 2025 Integrated Report, KOSÉ Corporation. Last checked .
Key facts
- Current owner
- KOSÉ Corporation reported
- Owned since
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇺🇸 United States
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Parent ticker
- TSE: 4922
- Last verified
- · 1 sources
About Tarte
Tarte is an American cosmetics company that KOSÉ acquired in 2014 as a wholly owned subsidiary, and KOSÉ made no further acquisitions until it bought Thailand's PURI in December 2024. KOSÉ says Tarte is recognised as one of the most successful examples of a Japanese company acquiring a US brand, and it is one of the three businesses, with DECORTÉ and ALBION, at the centre of the group's profit structure.
Ownership timeline of Tarte
Where Tarte sits in KOSÉ
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full KOSÉ ownership tree →
See the full KOSÉ brand portfolio (8) →
Other brands owned by KOSÉ
KOSÉ controls 8 brands on Brandtree, 8 of them in personal care & beauty.
Also in personal care & beauty
Other brands in makeup, and who owns them
The 48 brands in makeup on Brandtree belong to 25 owners. The largest is L'Oréal, with 5; KOSÉ has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Lancôme | L'Oréal | 🇫🇷 France |
| CoverGirl | Coty | 🇺🇸 United States |
| Bobbi Brown | Estée Lauder | 🇺🇸 United States |
| Eudora | Grupo Boticário | 🇧🇷 Brazil |
| Flower Knows | Proya | 🇨🇳 China |
| Little Ondine | Yatsen | 🇨🇳 China |
| A'pieu | Able C&C | 🇰🇷 South Korea |
| AGE20'S | Aekyung | 🇰🇷 South Korea |
About the owner: KOSÉ
KOSÉ is a publicly listed company headquartered in Tokyo, Japan, founded in 1946. Brandtree records 8 brands under its control, and it is listed as TSE: 4922.
KOSÉ is a Japanese cosmetics company founded by Kozaburo Kobayashi, who established Kobayashi Unlimited Partnership on 2 March 1946; it was incorporated in June 1948, is headquartered in Nihonbashi, Tokyo, and listed on the Tokyo Stock Exchange in 2000. In 2024 it ran 38 brands in 67 countries and regions with net sales of ¥322.7 billion, 34.5 per cent of them outside Japan. It holds 79.5 per cent of ALBION, bought the American brand Tarte in 2014 and acquired Thailand's PURI in December 2024.
🇺🇸 Tarte and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, Tarte among them.
Frequently asked questions
Who is the parent company of Tarte?
The parent company of Tarte is KOSÉ, a publicly listed company headquartered in Japan.
Is Tarte American or Japanese?
Tarte originated in the United States, but it is owned today by KOSÉ, which is headquartered in Japan. So Tarte is an American-origin brand under Japanese ownership.
Since when has KOSÉ owned Tarte?
KOSÉ has owned Tarte since 2014.
Is Tarte still owned by KOSÉ?
Yes. As of 16 September 2026, Tarte is still owned by KOSÉ. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] KOSÉ REPORT 2025 Integrated Report — KOSÉ Corporation, Annual report; retrieved 16 September 2026.
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