Brandtree

Who owns Tarte?

Tarte is owned by KOSÉ (Japan, TSE: 4922), which has owned the brand since 2014.[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
KOSÉ Corporation reported
Owned since
Previous owner
None recorded
Owner HQ
🇯🇵 Japan, Tokyo
Origin
🇺🇸 United States
Category
Personal care & beautyCosmetics & fragranceMakeup
Parent ticker
TSE: 4922
Last verified
· 1 sources

About Tarte

Tarte is an American cosmetics company that KOSÉ acquired in 2014 as a wholly owned subsidiary, and KOSÉ made no further acquisitions until it bought Thailand's PURI in December 2024. KOSÉ says Tarte is recognised as one of the most successful examples of a Japanese company acquiring a US brand, and it is one of the three businesses, with DECORTÉ and ALBION, at the centre of the group's profit structure.

Ownership timeline of Tarte

Owners of Tarte over 2014 to 2026 KOSÉ 2014–present KOSÉ 20142015201620172018201920202021202220232024202520262027
  1. 2014 – present KOSÉ [1] reported

Where Tarte sits in KOSÉ

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Tarte sits in KOSÉ Tree of 8 brands under KOSÉ. KOSÉ Tarte ADDICTION ALBION 79.5% DECORTÉ ESPRIQUE JILL STUART Beauty and 2 more

Open the full KOSÉ ownership tree →

Other brands owned by KOSÉ in personal care & beauty

See the full KOSÉ brand portfolio (8) →

Latest news about Tarte

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of Tarte?

The parent company of Tarte is KOSÉ, a publicly listed company headquartered in Japan.

Is Tarte American or Japanese?

Tarte originated in the United States, but it is owned today by KOSÉ, which is headquartered in Japan. So Tarte is an American-origin brand under Japanese ownership.

Since when has KOSÉ owned Tarte?

KOSÉ has owned Tarte since 2014.

Is Tarte still owned by KOSÉ?

Yes. As of 16 September 2026, Tarte is still owned by KOSÉ. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] KOSÉ REPORT 2025 Integrated Report — KOSÉ Corporation, Annual report; retrieved 16 September 2026.

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