Who owns PAÑPURI?
PAÑPURI is owned by KOSÉ (Japan, TSE: 4922), which has owned the brand since 2024.[1]
KOSÉ owns 79.8% of PAÑPURI rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: KOSÉ REPORT 2025 Integrated Report, KOSÉ Corporation. Last checked .
Key facts
- Current owner
- KOSÉ Corporation (79.8% stake) reported
- Owned since
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇹🇭 Thailand
- Category
- Personal care & beauty › Skin care › Body care & lotions
- Parent ticker
- TSE: 4922
- Last verified
- · 1 sources
About PAÑPURI
PAÑPURI is one of Thailand's leading luxury brands, owned by PURI CO., LTD., which KOSÉ acquired in December 2024 and in which it held 79.8 per cent of the voting rights at year end. The deal was KOSÉ's first acquisition since Tarte in 2014, and the company has high expectations for the brand in the Global South, where it plans further deals in ASEAN and India.
Ownership timeline of PAÑPURI
Where PAÑPURI sits in KOSÉ
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full KOSÉ ownership tree →
See the full KOSÉ brand portfolio (8) →
Other brands owned by KOSÉ
KOSÉ controls 8 brands on Brandtree, 8 of them in personal care & beauty.
Also in personal care & beauty
Other brands in body care & lotions, and who owns them
The 30 brands in body care & lotions on Brandtree belong to 23 owners. The largest is Emami, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| BoroPlus | Emami | 🇮🇳 India |
| Labello | Beiersdorf | 🇩🇪 Germany |
| Pomada de la Campana | Genomma Lab | 🇲🇽 Mexico |
| Aesop | L'Oréal | 🇫🇷 France |
| Maya | Square Toiletries | 🇧🇩 Bangladesh |
| St. Ives | Unilever | 🇬🇧 United Kingdom |
| Bepanthen | Bayer | 🇩🇪 Germany |
| Borotalco | Bolton Group | 🇮🇹 Italy |
About the owner: KOSÉ
KOSÉ is a publicly listed company headquartered in Tokyo, Japan, founded in 1946. Brandtree records 8 brands under its control, and it is listed as TSE: 4922.
KOSÉ is a Japanese cosmetics company founded by Kozaburo Kobayashi, who established Kobayashi Unlimited Partnership on 2 March 1946; it was incorporated in June 1948, is headquartered in Nihonbashi, Tokyo, and listed on the Tokyo Stock Exchange in 2000. In 2024 it ran 38 brands in 67 countries and regions with net sales of ¥322.7 billion, 34.5 per cent of them outside Japan. It holds 79.5 per cent of ALBION, bought the American brand Tarte in 2014 and acquired Thailand's PURI in December 2024.
🇹🇭 PAÑPURI and other Thai brands
Brandtree records a controlling owner for 76 brands that began in Thailand. 6 of them (8%) are now controlled by a company headquartered in another country, PAÑPURI among them.
- Babi Mild — Osotspa 🇹🇭
- 3BB — AIS 🇹🇭
- After You — After You 🇹🇭
- All Coco — Sappe 🇹🇭
- Anantara Hotels & Resorts — Minor International 🇹🇭
- Authentic Asia — CP Foods 🇹🇭
Frequently asked questions
Who is the parent company of PAÑPURI?
The parent company of PAÑPURI is KOSÉ, a publicly listed company headquartered in Japan.
Is PAÑPURI Thai or Japanese?
PAÑPURI originated in Thailand, but it is owned today by KOSÉ, which is headquartered in Japan. So PAÑPURI is a Thai-origin brand under Japanese ownership.
Since when has KOSÉ owned PAÑPURI?
KOSÉ has owned PAÑPURI since 2024.
Is PAÑPURI still owned by KOSÉ?
Yes. As of 16 September 2026, PAÑPURI is still owned by KOSÉ (79.8% stake). The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] KOSÉ REPORT 2025 Integrated Report — KOSÉ Corporation, Annual report; retrieved 16 September 2026.
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