Who owns Etude?
Etude is owned by Amorepacific (South Korea, KRX: 090430).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Brands | Amorepacific, Amorepacific Group. Last checked .
Key facts
- Current owner
- AMOREPACIFIC Group reported
- Owner HQ
- 🇰🇷 South Korea, Seoul
- Origin
- 🇰🇷 South Korea
- Founded
- 1985
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Parent ticker
- KRX: 090430
- Last verified
- · 1 sources
About Etude
Etude sells colour cosmetics aimed at teenagers and young women, with pink shop fits and playful packaging that became a template for Korean beauty retail across Asia. It is one of Amorepacific's longest-established brands. Its shops were designed to feel like a dressing room rather than a counter, which changed how cosmetics were sold across the region.
Ownership timeline of Etude
- Current owner Amorepacific [1] reported
Where Etude sits in Amorepacific
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Amorepacific ownership tree →
See the full Amorepacific brand portfolio (5) →
Other brands owned by Amorepacific
Amorepacific controls 5 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
Other brands in makeup, and who owns them
The 43 brands in makeup on Brandtree belong to 22 owners. The largest is L'Oréal, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Lancôme | L'Oréal | 🇫🇷 France |
| ADDICTION | KOSÉ | 🇯🇵 Japan |
| CoverGirl | Coty | 🇺🇸 United States |
| Bobbi Brown | Estée Lauder | 🇺🇸 United States |
| Eudora | Grupo Boticário | 🇧🇷 Brazil |
| Flower Knows | Proya | 🇨🇳 China |
| Little Ondine | Yatsen | 🇨🇳 China |
| AGE20'S | Aekyung | 🇰🇷 South Korea |
About the owner: Amorepacific
Amorepacific is a publicly listed company headquartered in Seoul, South Korea, founded in 1945. Brandtree records 5 brands under its control, and it is listed as KRX: 090430.
Amorepacific traces to a woman making camellia hair oil in her kitchen in Kaesong in the 1930s, formalised as a company by her son in 1945. It is the largest cosmetics company in South Korea and did much to create the Korean beauty export wave through products such as the cushion compact.
Amorepacific: full profile, brands and acquisition history →
🇰🇷 Etude and other South Korean brands
Brandtree records a controlling owner for 185 brands that began in South Korea. 7 of them (4%) are now controlled by a company headquartered in another country; Etude is not one of them.
Frequently asked questions
Who is the parent company of Etude?
The parent company of Etude is Amorepacific, a publicly listed company headquartered in South Korea.
Is Etude South Korean?
Yes. Etude originated in South Korea in 1985 and its owner, Amorepacific, is also headquartered in South Korea.
Is Etude still owned by Amorepacific?
Yes. As of 16 September 2026, Etude is still owned by Amorepacific. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Brands | Amorepacific — Amorepacific Group, Official document; retrieved 28 September 2026.
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