Who owns Elastine?
Elastine is owned by LG H&H (South Korea, KRX: 051900).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: LG H&H — Brand Portfolio (BEAUTIFUL), LG H&H Co., Ltd. Last checked .
Key facts
- Current owner
- LG H&H Co., Ltd. reported
- Owner HQ
- 🇰🇷 South Korea, Seoul
- Origin
- 🇰🇷 South Korea
- Founded
- 2002
- Category
- Personal care & beauty › Hair care › Shampoo & conditioner
- Parent ticker
- KRX: 051900
- Last verified
- · 1 sources
About Elastine
Elastine is a hair care brand launched in 2002 and one of the leading shampoo lines in South Korea, positioned around damage repair and sold across Asia alongside LG H&H's other household brands. Korean hair care has a strong emphasis on damage from colouring and heat styling, which is the concern the range was built around.
Ownership timeline of Elastine
Where Elastine sits in LG H&H
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full LG H&H ownership tree →
See the full LG H&H brand portfolio (5) →
Other brands owned by LG H&H
LG H&H controls 5 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
- O HUI (1997)
- Perioe (1954)
- The Face Shop (2003)
- The History of Whoo (2003)
Other brands in shampoo & conditioner, and who owns them
The 56 brands in shampoo & conditioner on Brandtree belong to 31 owners. The largest is Unilever, with 7.
About the owner: LG H&H
LG H&H is a publicly listed company headquartered in Seoul, South Korea, founded in 2001. Brandtree records 5 brands under its control, and it is listed as KRX: 051900.
LG H&H was separated from LG Chem in 2001 and combines cosmetics, household products and a Coca-Cola bottling business in Korea. Its luxury cosmetics brands depend heavily on Chinese demand, which has made its results unusually sensitive to relations between Seoul and Beijing.
🇰🇷 Elastine and other South Korean brands
Brandtree records a controlling owner for 185 brands that began in South Korea. 7 of them (4%) are now controlled by a company headquartered in another country; Elastine is not one of them.
Frequently asked questions
Who is the parent company of Elastine?
The parent company of Elastine is LG H&H, a publicly listed company headquartered in South Korea.
Is Elastine South Korean?
Yes. Elastine originated in South Korea in 2002 and its owner, LG H&H, is also headquartered in South Korea.
Is Elastine still owned by LG H&H?
Yes. As of 16 September 2026, Elastine is still owned by LG H&H. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] LG H&H — Brand Portfolio (BEAUTIFUL) — LG H&H Co., Ltd., Official document; retrieved 28 September 2026.
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