Who owns The History of Whoo?
The History of Whoo is owned by LG H&H (South Korea, KRX: 051900).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: LG H&H — Brand Portfolio (BEAUTIFUL), LG H&H Co., Ltd. Last checked .
Key facts
- Current owner
- LG H&H Co., Ltd. reported
- Owner HQ
- 🇰🇷 South Korea, Seoul
- Origin
- 🇰🇷 South Korea
- Founded
- 2003
- Category
- Personal care & beauty › Skin care › Facial skin care
- Parent ticker
- KRX: 051900
- Last verified
- · 1 sources
About The History of Whoo
The History of Whoo is a luxury skincare line built on formulations drawn from Korean royal court medicine, sold in ornate packaging. It was for several years the largest Korean beauty brand in China and remains LG H&H's biggest by revenue.
Ownership timeline of The History of Whoo
Where The History of Whoo sits in LG H&H
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full LG H&H ownership tree →
See the full LG H&H brand portfolio (5) →
Other brands owned by LG H&H
LG H&H controls 5 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
- Elastine (2002)
- O HUI (1997)
- Perioe (1954)
- The Face Shop (2003)
Other brands in facial skin care, and who owns them
The 76 brands in facial skin care on Brandtree belong to 38 owners. The largest is POLA ORBIS, with 6; LG H&H has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| DECENCIA | POLA ORBIS | 🇯🇵 Japan |
| Clinique | Estée Lauder | 🇺🇸 United States |
| ANYA | Proya | 🇨🇳 China |
| COSRX | Amorepacific | 🇰🇷 South Korea |
| Clé de Peau Beauté | Shiseido | 🇯🇵 Japan |
| Paula's Choice | Unilever | 🇬🇧 United Kingdom |
| ALBION | KOSÉ | 🇯🇵 Japan |
| ageLOC | Nu Skin | 🇺🇸 United States |
About the owner: LG H&H
LG H&H is a publicly listed company headquartered in Seoul, South Korea, founded in 2001. Brandtree records 5 brands under its control, and it is listed as KRX: 051900.
LG H&H was separated from LG Chem in 2001 and combines cosmetics, household products and a Coca-Cola bottling business in Korea. Its luxury cosmetics brands depend heavily on Chinese demand, which has made its results unusually sensitive to relations between Seoul and Beijing.
🇰🇷 The History of Whoo and other South Korean brands
Brandtree records a controlling owner for 185 brands that began in South Korea. 7 of them (4%) are now controlled by a company headquartered in another country; The History of Whoo is not one of them.
Frequently asked questions
Who is the parent company of The History of Whoo?
The parent company of The History of Whoo is LG H&H, a publicly listed company headquartered in South Korea.
Is The History of Whoo South Korean?
Yes. The History of Whoo originated in South Korea in 2003 and its owner, LG H&H, is also headquartered in South Korea.
Is The History of Whoo still owned by LG H&H?
Yes. As of 16 September 2026, The History of Whoo is still owned by LG H&H. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] LG H&H — Brand Portfolio (BEAUTIFUL) — LG H&H Co., Ltd., Official document; retrieved 28 September 2026.
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