Who owns IL MAKIAGE?
IL MAKIAGE is owned by ODDITY (Israel, NASDAQ: ODD).[1]
Evidence: ODDITY Tech Ltd. Annual Report on Form 20-F filed 2026-03-17, SEC EDGAR, 17 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- ODDITY Tech Ltd. verified
- Owner HQ
- 🇮🇱 Israel, Tel Aviv-Jaffa
- Origin
- 🇮🇱 Israel
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Parent ticker
- NASDAQ: ODD
- Last verified
- · 1 sources
About IL MAKIAGE
IL MAKIAGE is the first and largest brand of ODDITY Tech, a make-up and skincare line sold online and matched to each customer by the company's data science and computer-vision technology instead of at a shop counter. ODDITY, which was itself incorporated in 2013 as Il Makiage Cosmetics, launched the brand in the United States in 2018 and says it believes it is the largest online beauty brand there by revenue. The range covers face and complexion, skin, eyes and brows, and lips.
What ODDITY's annual report says about IL MAKIAGE
Sentences about IL MAKIAGE from ODDITY's latest annual filing[1], copied word for word.
We have rapidly and profitably scaled since our launch of IL MAKIAGE in 2018 in the United States, and believe that today we are the world's largest online, direct-to-consumer company in the beauty and wellness industry based on revenue.
We believe IL MAKIAGE, our first brand, is the largest online beauty brand in the United States as measured by revenue, with growing presence overseas.
IL MAKIAGE IL MAKIAGE is a prestige, digital beauty brand powered by ODDITY's consumer tech platform, which leverages data science, machine learning and computer vision capabilities to deliver high-quality online experiences for consumers.
How often ODDITY names IL MAKIAGE in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of IL MAKIAGE
Where IL MAKIAGE sits in ODDITY
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full ODDITY ownership tree →
See the full ODDITY brand portfolio (3) →
Other brands owned by ODDITY
ODDITY controls 3 brands on Brandtree, 3 of them in personal care & beauty.
Also in personal care & beauty
- METHODIQ (2025)
- SpoiledChild (2022)
Other brands in makeup, and who owns them
The 43 brands in makeup on Brandtree belong to 22 owners. The largest is L'Oréal, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Lancôme | L'Oréal | 🇫🇷 France |
| ADDICTION | KOSÉ | 🇯🇵 Japan |
| CoverGirl | Coty | 🇺🇸 United States |
| Bobbi Brown | Estée Lauder | 🇺🇸 United States |
| Eudora | Grupo Boticário | 🇧🇷 Brazil |
| Flower Knows | Proya | 🇨🇳 China |
| Little Ondine | Yatsen | 🇨🇳 China |
| AGE20'S | Aekyung | 🇰🇷 South Korea |
About the owner: ODDITY
ODDITY is a publicly listed company headquartered in Tel Aviv-Jaffa, Israel, founded in 2013. Brandtree records 3 brands under its control, and it is listed as NASDAQ: ODD.
ODDITY Tech is an Israeli company that builds beauty and wellness brands sold online, using data science and computer vision to match customers to products without a shop visit. It was incorporated in Israel on 23 June 2013 as Il Makiage Cosmetics (2013) Ltd. and has been listed on Nasdaq since July 2023. Its principal executive offices and research centre are in Tel Aviv-Jaffa, with business headquarters in New York and a biotechnology laboratory in Boston. Its annual report for 2025 names three brands: IL MAKIAGE, SpoiledChild and METHODIQ, with a fourth in development.
🇮🇱 IL MAKIAGE and other Israeli brands
Brandtree records a controlling owner for 52 brands that began in Israel. 3 of them (6%) are now controlled by a company headquartered in another country; IL MAKIAGE is not one of them.
Frequently asked questions
Who is the parent company of IL MAKIAGE?
The parent company of IL MAKIAGE is ODDITY, a publicly listed company headquartered in Israel.
Is IL MAKIAGE Israeli?
Yes. IL MAKIAGE originated in Israel and its owner, ODDITY, is also headquartered in Israel.
Is IL MAKIAGE still owned by ODDITY?
Yes. As of 10 October 2026, IL MAKIAGE is still owned by ODDITY. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] ODDITY Tech Ltd. Annual Report on Form 20-F filed 2026-03-17 — SEC EDGAR, SEC Form 20-F, published 17 March 2026; retrieved 4 October 2026.
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