Who owns Laline?
Laline is owned by Fox Group (Israel, TASE: FOX).[1]
Fox Group owns 55% of Laline rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Fox-Wizel Ltd. periodic report for 2025 (Hebrew). Last checked .
Key facts
- Current owner
- Fox-Wizel Ltd. (55% stake) reported
- Owner HQ
- 🇮🇱 Israel
- Origin
- 🇮🇱 Israel
- Category
- Personal care & beauty › Bath, soap & hand care › Bar soap & body wash
- Parent ticker
- TASE: FOX
- Last verified
- · 1 sources
About Laline
Laline is an Israeli brand of soaps, candles, oils, bath products, skin and baby care products, accessories and gifts. Fox-Wizel's 2025 periodic report says Laline sells mainly through its own stores in Israel and a website, to wholesale customers, and abroad through franchisees and directly operated stores. Fox-Wizel completed a transaction on 2 November 2020 with Poalim Aquatic Ltd., Revital Levi and Meirav Cohen, who together had held 50% of Laline, after which Fox-Wizel holds 55% of the Laline companies.
Ownership timeline of Laline
Where Laline sits in Fox Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Fox Group ownership tree →
See the full Fox Group brand portfolio (6) →
Other brands owned by Fox Group
Fox Group controls 6 brands on Brandtree.
Other brands in bar soap & body wash, and who owns them
The 42 brands in bar soap & body wash on Brandtree belong to 29 owners. The largest is Unilever, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Dove | Unilever | 🇬🇧 United Kingdom |
| MediHerb | Trade Kings | 🇿🇲 Zambia |
| Cavaillès | Bolton Group | 🇮🇹 Italy |
| Cristalino | CasaLuker | 🇨🇴 Colombia |
| Protex | Colgate-Palmolive | 🇺🇸 United States |
| Bath Roman | Earth | 🇯🇵 Japan |
| Jovia | Jyothy Labs | 🇮🇳 India |
| Ivory | Procter & Gamble | 🇺🇸 United States |
About the owner: Fox Group
Fox Group is a publicly listed company headquartered in Israel. Brandtree records 6 brands under its control, and it is listed as TASE: FOX.
Fox-Wizel Ltd. is an Israeli fashion and lifestyle retail group whose shares have traded on the Tel Aviv Stock Exchange since April 2002, according to its 2025 periodic report. It runs four reporting segments: fashion and home fashion, atmosphere and care products (Laline), sport, and Terminal X. Beside its own FOX, FOX Home, Laline, Terminal X and Ruby Bay brands, it operates stores under exclusive licences for Mango, American Eagle, Aerie and The Children's Place in Israel, and sells Nike, Foot Locker and Converse through Retailors, in which it holds about 58.40%. Those third-party brands are not Fox-owned and are not listed here.
🇮🇱 Laline and other Israeli brands
Brandtree records a controlling owner for 52 brands that began in Israel. 3 of them (6%) are now controlled by a company headquartered in another country; Laline is not one of them.
- IL MAKIAGE — ODDITY 🇮🇱
- Achla — Strauss Group 🇮🇱
- Ajovy — Teva 🇮🇱
- Base44 — Wix 🇮🇱
- Be — Shufersal 🇮🇱
- Bingo Blitz — Playtika 🇮🇱
Frequently asked questions
Who is the parent company of Laline?
The parent company of Laline is Fox Group, a publicly listed company headquartered in Israel.
Is Laline Israeli?
Yes. Laline originated in Israel and its owner, Fox Group, is also headquartered in Israel.
Is Laline still owned by Fox Group?
Yes. As of 4 October 2026, Laline is still owned by Fox Group (55% stake). The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Fox-Wizel Ltd. periodic report for 2025 (Hebrew) — Fox-Wizel Ltd., Stock exchange filing; retrieved 4 October 2026.
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