Who owns Quem disse, berenice??
Quem disse, berenice? is owned by Grupo Boticário (Brazil).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Grupo Boticário — Marcas. Last checked .
Key facts
- Current owner
- Grupo Boticário reported
- Owner HQ
- 🇧🇷 Brazil, Curitiba
- Origin
- 🇧🇷 Brazil
- Founded
- 2012
- Category
- Personal care & beauty › Cosmetics & fragrance › Makeup
- Last verified
- · 3 sources
About Quem disse, berenice?
Quem disse, berenice? was founded in 2012 with the stated aim of democratising make-up by breaking concepts and standards. It sells a complete line of colour cosmetics alongside skincare, fragrance and accessories, and the group runs it as a retail chain in its own right rather than as a sub-line inside O Boticário.
Ownership timeline of Quem disse, berenice?
- Current owner Grupo Boticário [1] reported
Where Quem disse, berenice? sits in Grupo Boticário
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Grupo Boticário ownership tree →
See the full Grupo Boticário brand portfolio (7) →
Other brands owned by Grupo Boticário
Grupo Boticário controls 7 brands on Brandtree, 6 of them in personal care & beauty.
Also in personal care & beauty
- Eudora (2011)
- O Boticário (1977)
- O.U.i
- Truss Professional (2003)
- Vult
Other brands in makeup, and who owns them
The 48 brands in makeup on Brandtree belong to 25 owners. The largest is L'Oréal, with 5; Grupo Boticário has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Lancôme | L'Oréal | 🇫🇷 France |
| ADDICTION | KOSÉ | 🇯🇵 Japan |
| CoverGirl | Coty | 🇺🇸 United States |
| Bobbi Brown | Estée Lauder | 🇺🇸 United States |
| Flower Knows | Proya | 🇨🇳 China |
| Little Ondine | Yatsen | 🇨🇳 China |
| A'pieu | Able C&C | 🇰🇷 South Korea |
| AGE20'S | Aekyung | 🇰🇷 South Korea |
About the owner: Grupo Boticário
Grupo Boticário is a privately held company headquartered in Curitiba, Brazil, founded in 1977. Brandtree records 7 brands under its control.
Grupo Boticário began in 1977 as a small compounding pharmacy in Curitiba opened by Miguel Krigsner, and is now one of Brazil's largest business groups and, by its own account, the world's largest beauty franchise. It is privately held, employs more than eighteen thousand people directly, runs more than four thousand stores and sells in over forty countries. Its brands are divided by price and by channel rather than by product category, which is why several of them sell make-up against each other.
Grupo Boticário: full profile, brands and acquisition history →
🇧🇷 Quem disse, berenice? and other Brazilian brands
Brandtree records a controlling owner for 177 brands that began in Brazil. 32 of them (18%) are now controlled by a company headquartered in another country; Quem disse, berenice? is not one of them.
- Banho a Banho — Ypê 🇧🇷
- Cotton — CMPC 🇨🇱
- Ekos — Natura &Co 🇧🇷
- Mantecorp Skincare — Hypera 🇧🇷
- Adria — M. Dias Branco 🇧🇷
- Aena Brasil — Aena 🇪🇸
Frequently asked questions
Who is the parent company of Quem disse, berenice??
The parent company of Quem disse, berenice? is Grupo Boticário, a privately held company headquartered in Brazil.
Is Quem disse, berenice? Brazilian?
Yes. Quem disse, berenice? originated in Brazil in 2012 and its owner, Grupo Boticário, is also headquartered in Brazil.
Is Quem disse, berenice? still owned by Grupo Boticário?
Yes. As of 22 September 2026, Quem disse, berenice? is still owned by Grupo Boticário. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Grupo Boticário — Marcas — Grupo Boticário, Official document; retrieved 22 September 2026.
- [2] Grupo Boticário — Ecossistema — Grupo Boticário, Official document; retrieved 22 September 2026.
- [3] Sobre o Grupo Boticário — Grupo Boticário, Official document; retrieved 22 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.