Who owns O.U.i?
O.U.i is owned by Grupo Boticário (Brazil).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Grupo Boticário — Marcas. Last checked .
Key facts
- Current owner
- Grupo Boticário reported
- Owner HQ
- 🇧🇷 Brazil, Curitiba
- Origin
- 🇧🇷 Brazil
- Category
- Personal care & beauty › Cosmetics & fragrance › Fragrance
- Last verified
- · 3 sources
About O.U.i
O.U.i is the group's high perfumery line, presented as a French fragrance brand built on a carefree lifestyle and on daily rituals rather than on special occasions. It sits above O Boticário in the group's fragrance range, and it is a Brazilian company selling a French identity back into a market that already buys a great deal of perfume.
Ownership timeline of O.U.i
- Current owner Grupo Boticário [1] reported
Where O.U.i sits in Grupo Boticário
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Grupo Boticário ownership tree →
See the full Grupo Boticário brand portfolio (7) →
Other brands owned by Grupo Boticário
Grupo Boticário controls 7 brands on Brandtree, 6 of them in personal care & beauty.
Also in personal care & beauty
- Eudora (2011)
- O Boticário (1977)
- Quem disse, berenice? (2012)
- Truss Professional (2003)
- Vult
Other brands in fragrance, and who owns them
The 21 brands in fragrance on Brandtree belong to 11 owners. The largest is Puig, with 5; Grupo Boticário has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Byredo | Puig | 🇪🇸 Spain |
| AERIN | Estée Lauder | 🇺🇸 United States |
| Eskulin | Kino Indonesia | 🇮🇩 Indonesia |
| Creed | L'Oréal | 🇫🇷 France |
| Brut | Unilever | 🇬🇧 United Kingdom |
| Forment | APR | 🇰🇷 South Korea |
| Jafra | Betterware (BeFra) | 🇲🇽 Mexico |
| Chanel No. 5 | Mousse Investments | 🇰🇾 Cayman Islands |
About the owner: Grupo Boticário
Grupo Boticário is a privately held company headquartered in Curitiba, Brazil, founded in 1977. Brandtree records 7 brands under its control.
Grupo Boticário began in 1977 as a small compounding pharmacy in Curitiba opened by Miguel Krigsner, and is now one of Brazil's largest business groups and, by its own account, the world's largest beauty franchise. It is privately held, employs more than eighteen thousand people directly, runs more than four thousand stores and sells in over forty countries. Its brands are divided by price and by channel rather than by product category, which is why several of them sell make-up against each other.
Grupo Boticário: full profile, brands and acquisition history →
🇧🇷 O.U.i and other Brazilian brands
Brandtree records a controlling owner for 177 brands that began in Brazil. 32 of them (18%) are now controlled by a company headquartered in another country; O.U.i is not one of them.
- Banho a Banho — Ypê 🇧🇷
- Cotton — CMPC 🇨🇱
- Ekos — Natura &Co 🇧🇷
- Mantecorp Skincare — Hypera 🇧🇷
- Adria — M. Dias Branco 🇧🇷
- Aena Brasil — Aena 🇪🇸
Frequently asked questions
Who is the parent company of O.U.i?
The parent company of O.U.i is Grupo Boticário, a privately held company headquartered in Brazil.
Is O.U.i Brazilian?
Yes. O.U.i originated in Brazil and its owner, Grupo Boticário, is also headquartered in Brazil.
Is O.U.i still owned by Grupo Boticário?
Yes. As of 22 September 2026, O.U.i is still owned by Grupo Boticário. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Grupo Boticário — Marcas — Grupo Boticário, Official document; retrieved 22 September 2026.
- [2] Grupo Boticário — Ecossistema — Grupo Boticário, Official document; retrieved 22 September 2026.
- [3] Sobre o Grupo Boticário — Grupo Boticário, Official document; retrieved 22 September 2026.
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