Who owns Prénatal?
Prénatal is owned by Artsana (Italy), which has owned the brand since 1996.[1]
Artsana owns 98.52% of Prénatal rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Artsana Group — 2024 Sustainability Report, Artsana S.p.A. Last checked .
Key facts
- Current owner
- Artsana S.p.A. (98.52% stake) reported
- Owned since
- Owner HQ
- 🇮🇹 Italy, Grandate, Como
- Origin
- 🇮🇹 Italy
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Last verified
- · 2 sources
About Prénatal
Prénatal is the maternity and babycare chain that joined Artsana in 1996 and is the group's flagship retail brand, with around 300 stores across Europe and the leading position in Italian babycare retail. It sells other manufacturers' products next to Artsana's own, which makes the group both a supplier to its shops and a competitor inside them.
Ownership timeline of Prénatal
Where Prénatal sits in Artsana
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Bimbostore (98.52%)
- Boppy
- Chicco
- Fiocchi di Riso
- Fisiolact
- NeoBaby
- Pee&Poo
- Prénatal (98.52%)
- That's Love
- Toys Center (98.52%)
Open the full Artsana ownership tree →
See the full Artsana brand portfolio (10) →
Other brands owned by Artsana
Artsana controls 10 brands on Brandtree, 3 of them in home, garden & diy.
Also in home, garden & diy
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; Artsana has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: Artsana
Artsana is a privately held company headquartered in Grandate, Como, Italy, founded in 1946. Brandtree records 10 brands under its control.
Artsana is the Italian group behind Chicco, founded in 1946 by Pietro Catelli and still run from Grandate, outside Como. Funds managed by Investindustrial have held 60% of it since 2016 and the Catelli family's holding company the other 40%. Counting the Prénatal Retail Group shops it consolidates, it reported net revenues of €1,334 million for 2024, 43 subsidiaries and 5,800 employees. In 2024 it sold Goovi, the Control condom brand it had owned since 1977, Prénatal's Dutch business and King Jouet, to concentrate on what it calls the core baby sector.
🇮🇹 Prénatal and other Italian brands
Brandtree records a controlling owner for 209 brands that began in Italy. 76 of them (36%) are now controlled by a company headquartered in another country; Prénatal is not one of them.
- Ballarini — ZWILLING 🇩🇪
- Bontempi Casa — Colombini Group 🇸🇲
- CROFF — OVS 🇮🇹
- Cellularline — Cellularline 🇮🇹
- Citterio — Molteni Group 🇮🇹
- Ginori 1735 — Kering 🇫🇷
Frequently asked questions
Who is the parent company of Prénatal?
The parent company of Prénatal is Artsana, a privately held company headquartered in Italy.
Is Prénatal Italian?
Yes. Prénatal originated in Italy and its owner, Artsana, is also headquartered in Italy.
Since when has Artsana owned Prénatal?
Artsana has owned Prénatal since 1996.
Is Prénatal still owned by Artsana?
Yes. As of 27 September 2026, Prénatal is still owned by Artsana (98.52% stake). The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Artsana Group — 2024 Sustainability Report — Artsana S.p.A., Official document; retrieved 27 September 2026.
- [2] Artsana Group — Prénatal — Artsana S.p.A., Official document; retrieved 27 September 2026.
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