Who owns CROFF?
CROFF is owned by OVS (Italy, BIT: OVS).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: OVS Corporate: I nostri brand, OVS S.p.A. Last checked .
Key facts
- Current owner
- OVS S.p.A. reported
- Owner HQ
- 🇮🇹 Italy
- Origin
- 🇮🇹 Italy
- Category
- Home, garden & DIY › Furniture & furnishings › Furniture
- Parent ticker
- BIT: OVS
- Last verified
- · 1 sources
About CROFF
CROFF is an Italian home decoration brand for contemporary, informal everyday design. According to OVS its collections come from a selection of European and international producers rather than from its own factories. It is sold in stand-alone formats, as shop-in-shops inside Upim stores, and in city centres and shopping areas in Italy.
Ownership timeline of CROFF
Where CROFF sits in OVS
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full OVS ownership tree →
See the full OVS brand portfolio (8) →
Other brands owned by OVS
OVS controls 8 brands on Brandtree, 2 of them in home, garden & diy.
Also in home, garden & diy
Other brands in furniture, and who owns them
The 45 brands in furniture on Brandtree belong to 18 owners. The largest is MillerKnoll, with 8.
| Brand | Owner | Owner based in |
|---|---|---|
| Design Within Reach | MillerKnoll | 🇺🇸 United States |
| Bontempi Casa | Colombini Group | 🇸🇲 San Marino |
| England | La-Z-Boy | 🇺🇸 United States |
| Lovesac | Lovesac | 🇺🇸 United States |
| Citterio | Molteni Group | 🇮🇹 Italy |
| Pottery Barn | Williams-Sonoma | 🇺🇸 United States |
| Focus on Furniture | Adairs | 🇦🇺 Australia |
| Home Box | Landmark Group | 🇦🇪 United Arab Emirates |
About the owner: OVS
OVS is a publicly listed company headquartered in Italy. Brandtree records 8 brands under its control, and it is listed as BIT: OVS.
Italian clothing group listed on Euronext Milan since 2015. It describes itself as a vertically integrated group of men's, women's and children's apparel with activity in underwear, beauty and home decoration, and operates more than 2,600 stores, mostly under the OVS, Upim and Goldenpoint banners. OVS began in 1972 as the "Magazzini Oviesse" division of Coin S.p.A. and took over the Upim department stores in 2010. Gap stores in Italy are run by OVS under an agreement with Gap Inc., which owns the Gap brand, so Gap is not listed here.
🇮🇹 CROFF and other Italian brands
Brandtree records a controlling owner for 209 brands that began in Italy. 76 of them (36%) are now controlled by a company headquartered in another country; CROFF is not one of them.
- Ballarini — ZWILLING 🇩🇪
- Bimbostore — Artsana 🇮🇹
- Bontempi Casa — Colombini Group 🇸🇲
- Cellularline — Cellularline 🇮🇹
- Citterio — Molteni Group 🇮🇹
- Ginori 1735 — Kering 🇫🇷
Frequently asked questions
Who is the parent company of CROFF?
The parent company of CROFF is OVS, a publicly listed company headquartered in Italy.
Is CROFF Italian?
Yes. CROFF originated in Italy and its owner, OVS, is also headquartered in Italy.
Is CROFF still owned by OVS?
Yes. As of 4 October 2026, CROFF is still owned by OVS. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] OVS Corporate: I nostri brand — OVS S.p.A., Official document; retrieved 4 October 2026.
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