Who owns Blukids?
Blukids is owned by OVS (Italy, BIT: OVS).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: OVS Corporate: I nostri brand, OVS S.p.A. Last checked .
Key facts
- Current owner
- OVS S.p.A. reported
- Owner HQ
- 🇮🇹 Italy
- Origin
- 🇮🇹 Italy
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Parent ticker
- BIT: OVS
- Last verified
- · 1 sources
About Blukids
Blukids is the children's clothing brand of UPIM, covering ages 0 to 15 with certified garments at competitive prices. OVS reports 350 points of sale in Italy and abroad plus more than 300 corners inside Upim stores. A Blukids store network already existed when Gruppo Coin acquired Upim in 2010, with 15 Blukids shops then recorded.
Ownership timeline of Blukids
Where Blukids sits in OVS
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full OVS ownership tree →
See the full OVS brand portfolio (8) →
Other brands owned by OVS
OVS controls 8 brands on Brandtree, 6 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Goldenpoint
- Les Copains
- OVS (1972)
- Piombo
- Stefanel (1959)
Other brands in casual & denim, and who owns them
The 133 brands in casual & denim on Brandtree belong to 59 owners. The largest is Azzas 2154, with 8.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Carter's | Carter's | 🇺🇸 United States |
| Duck Head | Oxford Industries | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Inditex | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
About the owner: OVS
OVS is a publicly listed company headquartered in Italy. Brandtree records 8 brands under its control, and it is listed as BIT: OVS.
Italian clothing group listed on Euronext Milan since 2015. It describes itself as a vertically integrated group of men's, women's and children's apparel with activity in underwear, beauty and home decoration, and operates more than 2,600 stores, mostly under the OVS, Upim and Goldenpoint banners. OVS began in 1972 as the "Magazzini Oviesse" division of Coin S.p.A. and took over the Upim department stores in 2010. Gap stores in Italy are run by OVS under an agreement with Gap Inc., which owns the Gap brand, so Gap is not listed here.
🇮🇹 Blukids and other Italian brands
Brandtree records a controlling owner for 209 brands that began in Italy. 76 of them (36%) are now controlled by a company headquartered in another country; Blukids is not one of them.
- Antonio Marras — Oniverse 🇮🇹
- Bottega Veneta — Kering 🇫🇷
- Briko — BasicNet 🇮🇹
- Bulgari — LVMH 🇫🇷
- Car Shoe — Prada Group 🇮🇹
- Diesel — OTB Group 🇮🇹
Frequently asked questions
Who is the parent company of Blukids?
The parent company of Blukids is OVS, a publicly listed company headquartered in Italy.
Is Blukids Italian?
Yes. Blukids originated in Italy and its owner, OVS, is also headquartered in Italy.
Is Blukids still owned by OVS?
Yes. As of 4 October 2026, Blukids is still owned by OVS. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] OVS Corporate: I nostri brand — OVS S.p.A., Official document; retrieved 4 October 2026.
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