Who owns Diesel?
Diesel is owned by OTB Group (Italy).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Brands – OTB Group, OTB S.p.A. Last checked .
Key facts
- Current owner
- OTB S.p.A. reported
- Owner HQ
- 🇮🇹 Italy, Breganze
- Origin
- 🇮🇹 Italy, Molvena
- Founded
- 1978
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Last verified
- · 1 sources
About Diesel
Diesel built the market for premium denim in the 1990s, selling jeans at prices nobody had previously charged, and its advertising was deliberately absurd. Its founder named it after the fuel, chosen during an oil crisis as a word understood in every language.
Ownership timeline of Diesel
Where Diesel sits in OTB Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full OTB Group ownership tree →
See the full OTB Group brand portfolio (5) →
Other brands owned by OTB Group
OTB Group controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Jil Sander (1968)
- Maison Margiela (1988)
- Marni (1994)
- Viktor&Rolf (1993)
Other brands in casual & denim, and who owns them
The 133 brands in casual & denim on Brandtree belong to 59 owners. The largest is Azzas 2154, with 8.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Carter's | Carter's | 🇺🇸 United States |
| Duck Head | Oxford Industries | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Inditex | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
About the owner: OTB Group
OTB Group is a privately held company headquartered in Breganze, Italy, founded in 2002. Brandtree records 5 brands under its control.
OTB stands for Only The Brave and is the private holding company of Renzo Rosso, who founded Diesel. It bought several houses that larger groups passed over and is the fourth significant Italian luxury owner after LVMH, Kering and Prada.
🇮🇹 Diesel and other Italian brands
Brandtree records a controlling owner for 210 brands that began in Italy. 77 of them (37%) are now controlled by a company headquartered in another country; Diesel is not one of them.
- Antonio Marras — Oniverse 🇮🇹
- Blukids — OVS 🇮🇹
- Bottega Veneta — Kering 🇫🇷
- Briko — BasicNet 🇮🇹
- Bulgari — LVMH 🇫🇷
- Car Shoe — Prada Group 🇮🇹
Frequently asked questions
Who is the parent company of Diesel?
The parent company of Diesel is OTB Group, a privately held company headquartered in Italy.
Is Diesel Italian?
Yes. Diesel originated in Italy in 1978 and its owner, OTB Group, is also headquartered in Italy.
Is Diesel still owned by OTB Group?
Yes. As of 16 September 2026, Diesel is still owned by OTB Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Brands – OTB Group — OTB S.p.A., Official document; retrieved 28 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.