Who owns UPIM?
UPIM is owned by OVS (Italy, BIT: OVS).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: OVS Corporate: I nostri brand, OVS S.p.A. Last checked .
Key facts
- Current owner
- OVS S.p.A. reported
- Owner HQ
- 🇮🇹 Italy
- Origin
- 🇮🇹 Italy
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- BIT: OVS
- Last verified
- · 1 sources
About UPIM
UPIM is described by OVS as an Italian family department store selling clothing for the whole family, beauty and home products. It has more than 300 full-format stores, mostly directly operated, plus shop-in-shop counters inside hypermarkets of large retail groups. Gruppo Coin acquired 100% of Upim S.r.l. in 2010, and its business was later folded into the group that became OVS.
Ownership timeline of UPIM
Where UPIM sits in OVS
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full OVS ownership tree →
See the full OVS brand portfolio (8) →
Other brands owned by OVS
OVS controls 8 brands on Brandtree, 2 of them in home, garden & diy.
Also in home, garden & diy
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: OVS
OVS is a publicly listed company headquartered in Italy. Brandtree records 8 brands under its control, and it is listed as BIT: OVS.
Italian clothing group listed on Euronext Milan since 2015. It describes itself as a vertically integrated group of men's, women's and children's apparel with activity in underwear, beauty and home decoration, and operates more than 2,600 stores, mostly under the OVS, Upim and Goldenpoint banners. OVS began in 1972 as the "Magazzini Oviesse" division of Coin S.p.A. and took over the Upim department stores in 2010. Gap stores in Italy are run by OVS under an agreement with Gap Inc., which owns the Gap brand, so Gap is not listed here.
🇮🇹 UPIM and other Italian brands
Brandtree records a controlling owner for 209 brands that began in Italy. 76 of them (36%) are now controlled by a company headquartered in another country; UPIM is not one of them.
- Ballarini — ZWILLING 🇩🇪
- Bimbostore — Artsana 🇮🇹
- Bontempi Casa — Colombini Group 🇸🇲
- Cellularline — Cellularline 🇮🇹
- Citterio — Molteni Group 🇮🇹
- Ginori 1735 — Kering 🇫🇷
Frequently asked questions
Who is the parent company of UPIM?
The parent company of UPIM is OVS, a publicly listed company headquartered in Italy.
Is UPIM Italian?
Yes. UPIM originated in Italy and its owner, OVS, is also headquartered in Italy.
Is UPIM still owned by OVS?
Yes. As of 4 October 2026, UPIM is still owned by OVS. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] OVS Corporate: I nostri brand — OVS S.p.A., Official document; retrieved 4 October 2026.
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