Who are Clorox's biggest competitors?
On Brandtree, Clorox's biggest competitors by shared categories are Unilever, which shares 4 categories, such as surface & bathroom cleaners and bleach & disinfectant; Reckitt, which shares 3 categories, such as bleach & disinfectant; and Grupo AlEn, which shares 2 categories, such as surface & bathroom cleaners.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Clorox controls 12 brands with a page here, across 7 categories; 109 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever | 4 | 13% | Surface & bathroom cleaners, Bleach & disinfectant and Body care & lotions and 1 more |
| 2 | Reckitt | 3 | 15% | Bleach & disinfectant, Surface & bathroom cleaners and Body care & lotions |
| 3 | Grupo AlEn | 2 | 22% | Surface & bathroom cleaners and Bleach & disinfectant |
| 4 | SC Johnson | 2 | 22% | Surface & bathroom cleaners and Food storage |
| 5 | Bombril | 2 | 22% | Bleach & disinfectant and Surface & bathroom cleaners |
| 6 | Spectrum Brands | 2 | 22% | Pet supplies and Kitchenware & small appliances |
| 7 | Farmec | 2 | 20% | Surface & bathroom cleaners and Body care & lotions |
| 8 | Newell Brands | 2 | 20% | Food storage and Kitchenware & small appliances |
| 9 | Alicorp | 2 | 17% | Surface & bathroom cleaners and Mayonnaise & dressings |
| 10 | Bolton Group | 2 | 14% | Bleach & disinfectant and Body care & lotions |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Clorox and Unilever: 4 shared categories
Clorox and Reckitt: 3 shared categories
| Category | Clorox | Reckitt |
|---|---|---|
| Bleach & disinfectant | Clorox, Tilex | Harpic, Lysol |
| Surface & bathroom cleaners | Formula 409, Liquid-Plumr, Pine-Sol | Cillit Bang |
| Body care & lotions | Burt's Bees | E45 |
Clorox and Grupo AlEn: 2 shared categories
| Category | Clorox | Grupo AlEn |
|---|---|---|
| Surface & bathroom cleaners | Formula 409, Liquid-Plumr, Pine-Sol | Flash, Pinol, Sultán |
| Bleach & disinfectant | Clorox, Tilex | Blancatel, Cloralex, Cloraluz, Microdyn |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Clorox owns and the most overlapping owners on Brandtree.