Who owns Sultán?
Sultán is owned by Grupo AlEn (Mexico).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Grupo AlEn — Nuestras Marcas (Mexico, USA, Central America and Caribbean). Last checked .
Key facts
- Current owner
- Alen del Norte, S.A. de C.V. reported
- Owner HQ
- 🇲🇽 Mexico, Monterrey
- Origin
- 🇲🇽 Mexico
- Category
- Home care › Household cleaning › Surface & bathroom cleaners
- Last verified
- · 1 sources
About Sultán
Sultán is Grupo AlEn's muriatic (hydrochloric) acid for heavy household cleaning. The company says it eliminates 99.9 per cent of germs and restores shine to floors, and that it removes limescale and rust stains from toilets, sinks and tiles. Its label carries a warning to read the instructions before use. The product is sold in Mexico and in Central America and the Caribbean, and the group also makes hydrochloric acid as an industrial chemical.
Ownership timeline of Sultán
- Current owner Grupo AlEn [1] reported
Where Sultán sits in Grupo AlEn
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Grupo AlEn ownership tree →
See the full Grupo AlEn brand portfolio (9) →
Other brands owned by Grupo AlEn
Grupo AlEn controls 9 brands on Brandtree, 9 of them in home care.
Also in home care
Other brands in surface & bathroom cleaners, and who owns them
The 34 brands in surface & bathroom cleaners on Brandtree belong to 21 owners. The largest is SC Johnson, with 4; Grupo AlEn has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Method | SC Johnson | 🇺🇸 United States |
| Formula 409 | Clorox | 🇺🇸 United States |
| Ajax | Colgate-Palmolive | 🇺🇸 United States |
| Armor All | Energizer Holdings | 🇺🇸 United States |
| Nufăr | Farmec | 🇷🇴 Romania |
| Bon Ami | Faultless Brands | 🇺🇸 United States |
| El Kef | Lesieur Cristal | 🇲🇦 Morocco |
| Mr. Clean | Procter & Gamble | 🇺🇸 United States |
About the owner: Grupo AlEn
Grupo AlEn is a privately held company headquartered in Monterrey, Mexico, founded in 1949. Brandtree records 9 brands under its control.
Grupo AlEn is a Mexican household-cleaning group, founded on 21 May 1949 in Monterrey, Nuevo León as Productos Químicos AlEn. Its own account gives a portfolio of 17 brands sold in Mexico, the United States, Central America and the Caribbean, five manufacturing plants and two recycling plants, and more than 6,000 employees; its legal entity is Alen del Norte, S.A. de C.V. Besides consumer brands it sells industrial chemicals, plastic resins and pine products. Its US brands (Cloralen, Pinalen, Lemi Shine, Xtra-Pine, Pine-o-Pine) are named on its site but not described there, so they are left out here.
🇲🇽 Sultán and other Mexican brands
Brandtree records a controlling owner for 107 brands that began in Mexico. 28 of them (26%) are now controlled by a company headquartered in another country; Sultán is not one of them.
Frequently asked questions
Who is the parent company of Sultán?
The parent company of Sultán is Grupo AlEn, a privately held company headquartered in Mexico.
Is Sultán Mexican?
Yes. Sultán originated in Mexico and its owner, Grupo AlEn, is also headquartered in Mexico.
Is Sultán still owned by Grupo AlEn?
Yes. As of 4 October 2026, Sultán is still owned by Grupo AlEn. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Grupo AlEn — Nuestras Marcas (Mexico, USA, Central America and Caribbean) — Grupo AlEn, Official document; retrieved 4 October 2026.
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