Brandtree

Who owns Citrex?

Citrex is owned by Grupo AlEn (Mexico).[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Evidence: Grupo AlEn — Nuestras Marcas (Mexico, USA, Central America and Caribbean). Last checked .

Key facts

Current owner
Alen del Norte, S.A. de C.V. reported
Owner HQ
🇲🇽 Mexico, Monterrey
Origin
🇲🇽 Mexico
Category
Home care › Household cleaning › Dishwashing
Last verified
· 1 sources

About Citrex

Citrex is Grupo AlEn's dishwashing liquid, presented in its newest formulation as having the power of 100 lemons and removing hard smells such as egg, tuna and fish. The company says the foam lasts from the first plate to the last, that the formula contains 95 per cent degreasers of natural origin, and that it is hypoallergenic and dermatologically tested so as not to dry out the hands.

Ownership timeline of Citrex

  1. Current owner Grupo AlEn [1] reported

Where Citrex sits in Grupo AlEn

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Citrex sits in Grupo AlEn Tree of 9 brands under Grupo AlEn. Grupo AlEn Citrex Blancatel Cloralex Cloraluz Ensueño Flash and 3 more

Open the full Grupo AlEn ownership tree →

See the full Grupo AlEn brand portfolio (9) →

Other brands owned by Grupo AlEn

Grupo AlEn controls 9 brands on Brandtree, 9 of them in home care.

Also in home care

All Grupo AlEn brands →

Other brands in dishwashing, and who owns them

The 27 brands in dishwashing on Brandtree belong to 20 owners. The largest is Ypê, with 3.

BrandOwnerOwner based in
Cascade Procter & Gamble 🇺🇸 United States
Assolan Ypê 🇧🇷 Brazil
Bom Bril Bombril 🇧🇷 Brazil
Pril Henkel 🇩🇪 Germany
CHARMY Lion 🇯🇵 Japan
Scotch-Brite 3M 🇺🇸 United States
Sway Aekyung 🇰🇷 South Korea
Nuru Bidco Africa 🇰🇪 Kenya

Every brand in dishwashing and its owner →

About the owner: Grupo AlEn

Grupo AlEn is a privately held company headquartered in Monterrey, Mexico, founded in 1949. Brandtree records 9 brands under its control.

Grupo AlEn is a Mexican household-cleaning group, founded on 21 May 1949 in Monterrey, Nuevo León as Productos Químicos AlEn. Its own account gives a portfolio of 17 brands sold in Mexico, the United States, Central America and the Caribbean, five manufacturing plants and two recycling plants, and more than 6,000 employees; its legal entity is Alen del Norte, S.A. de C.V. Besides consumer brands it sells industrial chemicals, plastic resins and pine products. Its US brands (Cloralen, Pinalen, Lemi Shine, Xtra-Pine, Pine-o-Pine) are named on its site but not described there, so they are left out here.

Grupo AlEn: full profile, brands and acquisition history →

🇲🇽 Citrex and other Mexican brands

Brandtree records a controlling owner for 107 brands that began in Mexico. 28 of them (26%) are now controlled by a company headquartered in another country; Citrex is not one of them.

All Mexican brands and who owns them →

Frequently asked questions

Who is the parent company of Citrex?

The parent company of Citrex is Grupo AlEn, a privately held company headquartered in Mexico.

Is Citrex Mexican?

Yes. Citrex originated in Mexico and its owner, Grupo AlEn, is also headquartered in Mexico.

Is Citrex still owned by Grupo AlEn?

Yes. As of 4 October 2026, Citrex is still owned by Grupo AlEn. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Grupo AlEn — Nuestras Marcas (Mexico, USA, Central America and Caribbean) — Grupo AlEn, Official document; retrieved 4 October 2026.

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