Who owns Cloraluz?
Cloraluz is owned by Grupo AlEn (Mexico).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Grupo AlEn — Nuestras Marcas (Mexico, USA, Central America and Caribbean). Last checked .
Key facts
- Current owner
- Alen del Norte, S.A. de C.V. reported
- Owner HQ
- 🇲🇽 Mexico, Monterrey
- Origin
- 🇲🇽 Mexico
- Category
- Home care › Household cleaning › Bleach & disinfectant
- Last verified
- · 1 sources
About Cloraluz
Cloraluz is a second bleach in Grupo AlEn's Mexican portfolio, marketed under the line "la luz de tu blancura". The company says it has been on sale for more than 20 years and offers whitening, cleaning and disinfection: it bleaches white laundry by removing stains and preventing dinginess, disinfects household surfaces and removes bad smells.
Ownership timeline of Cloraluz
- Current owner Grupo AlEn [1] reported
Where Cloraluz sits in Grupo AlEn
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Grupo AlEn ownership tree →
See the full Grupo AlEn brand portfolio (9) →
Other brands owned by Grupo AlEn
Grupo AlEn controls 9 brands on Brandtree, 9 of them in home care.
Also in home care
Other brands in bleach & disinfectant, and who owns them
Grupo AlEn has more brands in bleach & disinfectant on Brandtree than any other owner: 4 of 17.
| Brand | Owner | Owner based in |
|---|---|---|
| Kalipto | Bombril | 🇧🇷 Brazil |
| Clorox | Clorox | 🇺🇸 United States |
| Ecolab (institutional cleaning and sanitizing) | Ecolab | 🇺🇸 United States |
| Harpic | Reckitt | 🇬🇧 United Kingdom |
| WC Net | Bolton Group | 🇮🇹 Italy |
| Bacillol | HARTMANN | 🇩🇪 Germany |
| Olimpia | La Fabril | 🇪🇨 Ecuador |
| S.O.S | Tempo Scan | 🇮🇩 Indonesia |
About the owner: Grupo AlEn
Grupo AlEn is a privately held company headquartered in Monterrey, Mexico, founded in 1949. Brandtree records 9 brands under its control.
Grupo AlEn is a Mexican household-cleaning group, founded on 21 May 1949 in Monterrey, Nuevo León as Productos Químicos AlEn. Its own account gives a portfolio of 17 brands sold in Mexico, the United States, Central America and the Caribbean, five manufacturing plants and two recycling plants, and more than 6,000 employees; its legal entity is Alen del Norte, S.A. de C.V. Besides consumer brands it sells industrial chemicals, plastic resins and pine products. Its US brands (Cloralen, Pinalen, Lemi Shine, Xtra-Pine, Pine-o-Pine) are named on its site but not described there, so they are left out here.
🇲🇽 Cloraluz and other Mexican brands
Brandtree records a controlling owner for 107 brands that began in Mexico. 28 of them (26%) are now controlled by a company headquartered in another country; Cloraluz is not one of them.
Frequently asked questions
Who is the parent company of Cloraluz?
The parent company of Cloraluz is Grupo AlEn, a privately held company headquartered in Mexico.
Is Cloraluz Mexican?
Yes. Cloraluz originated in Mexico and its owner, Grupo AlEn, is also headquartered in Mexico.
Is Cloraluz still owned by Grupo AlEn?
Yes. As of 4 October 2026, Cloraluz is still owned by Grupo AlEn. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Grupo AlEn — Nuestras Marcas (Mexico, USA, Central America and Caribbean) — Grupo AlEn, Official document; retrieved 4 October 2026.
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