Who are Grupo AlEn's biggest competitors?
On Brandtree, Grupo AlEn's biggest competitors by shared categories are Bombril, which shares 4 categories, such as bleach & disinfectant and surface & bathroom cleaners; Reckitt, which shares 4 categories, such as bleach & disinfectant; and Unilever, which shares 4 categories, such as bleach & disinfectant.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Grupo AlEn controls 9 brands with a page here, across 4 categories; 35 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Bombril | 4 | 100% | Bleach & disinfectant, Surface & bathroom cleaners and Dishwashing and 1 more |
| 2 | Reckitt | 4 | 25% | Bleach & disinfectant, Surface & bathroom cleaners and Fabric softener & stain removal and 1 more |
| 3 | Unilever | 4 | 15% | Bleach & disinfectant, Surface & bathroom cleaners and Dishwashing and 1 more |
| 4 | Colgate-Palmolive | 3 | 30% | Surface & bathroom cleaners, Dishwashing and Fabric softener & stain removal |
| 5 | Procter & Gamble | 3 | 16% | Surface & bathroom cleaners, Dishwashing and Fabric softener & stain removal |
| 6 | Aekyung | 3 | 27% | Surface & bathroom cleaners, Dishwashing and Fabric softener & stain removal |
| 7 | Golrang Industrial Group | 3 | 21% | Surface & bathroom cleaners, Dishwashing and Fabric softener & stain removal |
| 8 | Square Toiletries | 3 | 19% | Surface & bathroom cleaners, Dishwashing and Fabric softener & stain removal |
| 9 | Clorox | 2 | 22% | Surface & bathroom cleaners and Bleach & disinfectant |
| 10 | Faultless Brands | 2 | 50% | Surface & bathroom cleaners and Fabric softener & stain removal |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Grupo AlEn and Bombril: 4 shared categories
| Category | Grupo AlEn | Bombril |
|---|---|---|
| Bleach & disinfectant | Blancatel, Cloralex, Cloraluz, Microdyn | Kalipto, Pinho Bril |
| Surface & bathroom cleaners | Flash, Pinol, Sultán | Força Azul |
| Dishwashing | Citrex | Bom Bril, Limpol |
| Fabric softener & stain removal | Ensueño | Mon Bijou |
Grupo AlEn and Reckitt: 4 shared categories
| Category | Grupo AlEn | Reckitt |
|---|---|---|
| Bleach & disinfectant | Blancatel, Cloralex, Cloraluz, Microdyn | Harpic, Lysol |
| Surface & bathroom cleaners | Flash, Pinol, Sultán | Cillit Bang |
| Fabric softener & stain removal | Ensueño | Calgon, Vanish |
| Dishwashing | Citrex | Finish |
Grupo AlEn and Unilever: 4 shared categories
| Category | Grupo AlEn | Unilever |
|---|---|---|
| Bleach & disinfectant | Blancatel, Cloralex, Cloraluz, Microdyn | Domestos |
| Surface & bathroom cleaners | Flash, Pinol, Sultán | Cif |
| Dishwashing | Citrex | Sunlight |
| Fabric softener & stain removal | Ensueño | Comfort |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Grupo AlEn owns and the most overlapping owners on Brandtree.