Who are Procter & Gamble's biggest competitors?
On Brandtree, Procter & Gamble's biggest competitors by shared categories are Unilever, which shares 11 categories, such as shampoo & conditioner and bar soap & body wash; Square Toiletries, which shares 11 categories, such as feminine care; and Reckitt, which shares 9 categories, such as fabric softener & stain removal.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Procter & Gamble controls 38 brands with a page here, across 18 categories; 80 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever Procter & Gamble vs Unilever | 11 | 31% | Shampoo & conditioner, Bar soap & body wash and Deodorant & antiperspirant and 8 more |
| 2 | Square Toiletries Procter & Gamble vs Square Toiletries | 11 | 50% | Feminine care, Shampoo & conditioner and Toothpaste & toothbrushes and 8 more |
| 3 | Reckitt Procter & Gamble vs Reckitt | 9 | 36% | Fabric softener & stain removal, Cold and Dishwashing and 6 more |
| 4 | Hemas Procter & Gamble vs Hemas | 7 | 35% | Shampoo & conditioner, Feminine care and Laundry detergent and 4 more |
| 5 | Golrang Industrial Group Procter & Gamble vs Golrang Industrial Group | 7 | 29% | Diapers & baby wipes, Dishwashing and Facial tissue & toilet paper and 4 more |
| 6 | Colgate-Palmolive Procter & Gamble vs Colgate-Palmolive | 6 | 29% | Toothpaste & toothbrushes, Bar soap & body wash and Surface & bathroom cleaners and 3 more |
| 7 | Church & Dwight Procter & Gamble vs Church & Dwight | 6 | 32% | Fabric softener & stain removal, Toothpaste & toothbrushes and Laundry detergent and 3 more |
| 8 | Violeta Procter & Gamble vs Violeta | 5 | 28% | Laundry detergent, Facial tissue & toilet paper and Feminine care and 2 more |
| 9 | Kenvue Procter & Gamble vs Kenvue | 5 | 23% | Feminine care, Shampoo & conditioner and Cold and 2 more |
| 10 | Kao Procter & Gamble vs Kao | 5 | 25% | Laundry detergent, Shampoo & conditioner and Bar soap & body wash and 2 more |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Procter & Gamble and Unilever: 11 shared categories
Procter & Gamble and Square Toiletries: 11 shared categories
Square Toiletries · Full head-to-head
Procter & Gamble and Reckitt: 9 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Procter & Gamble owns and the most overlapping owners on Brandtree.