Where do Henkel and Procter & Gamble compete?
Henkel and Procter & Gamble own brands in 5 of the same categories on Brandtree, including dishwashing and laundry detergent.
Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 25% are shared. Henkel has 8 brands in the shared categories and Procter & Gamble has 13. Only controlled brands are counted; licences and minority stakes are not.
Henkel (competitors) · Procter & Gamble (competitors) · All overlapping owners
5 categories where both own brands
Only Henkel: 2 categories without Procter & Gamble
| Category | Henkel brands |
|---|---|
| Adhesives & repair | Loctite, Pattex, Pritt |
| Hair colour & styling | got2b, Schwarzkopf |
Only Procter & Gamble: 13 categories without Henkel
Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.