Who are Henkel's biggest competitors?
On Brandtree, Henkel's biggest competitors by shared categories are Unilever, which shares 6 categories, such as shampoo & conditioner and laundry detergent; Procter & Gamble, which shares 5 categories, such as dishwashing; and Aekyung, which shares 5 categories, such as shampoo & conditioner.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Henkel controls 13 brands with a page here, across 7 categories; 81 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever Henkel vs Unilever | 6 | 21% | Shampoo & conditioner, Laundry detergent and Bar soap & body wash and 3 more |
| 2 | Procter & Gamble Henkel vs Procter & Gamble | 5 | 25% | Dishwashing, Laundry detergent and Shampoo & conditioner and 2 more |
| 3 | Aekyung Henkel vs Aekyung | 5 | 42% | Shampoo & conditioner, Laundry detergent and Dishwashing and 2 more |
| 4 | Jyothy Labs | 4 | 44% | Laundry detergent, Bar soap & body wash and Dishwashing and 1 more |
| 5 | Square Toiletries | 4 | 22% | Shampoo & conditioner, Dishwashing and Laundry detergent and 1 more |
| 6 | Ypê | 3 | 38% | Dishwashing, Laundry detergent and Bar soap & body wash |
| 7 | 3M | 3 | 33% | Adhesives & repair, Dishwashing and Fabric softener & stain removal |
| 8 | Dinant | 3 | 27% | Laundry detergent, Bar soap & body wash and Fabric softener & stain removal |
| 9 | Bolton Group | 3 | 23% | Adhesives & repair, Bar soap & body wash and Laundry detergent |
| 10 | Hemas | 3 | 23% | Shampoo & conditioner, Laundry detergent and Bar soap & body wash |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Henkel and Unilever: 6 shared categories
Henkel and Procter & Gamble: 5 shared categories
Procter & Gamble · Full head-to-head
| Category | Henkel | Procter & Gamble |
|---|---|---|
| Dishwashing | Pril, Somat | Cascade, Dawn, Fairy |
| Laundry detergent | Persil (Henkel), Purex | Ariel, Gain, Tide |
| Shampoo & conditioner | OLAPLEX, Syoss | Head & Shoulders, Herbal Essences, Pantene |
| Bar soap & body wash | Dial | Ivory, Safeguard |
| Fabric softener & stain removal | Snuggle | Bounce, Downy |
Henkel and Aekyung: 5 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Henkel owns and the most overlapping owners on Brandtree.