Who are Unilever's biggest competitors?
On Brandtree, Unilever's biggest competitors by shared categories are Procter & Gamble, which shares 11 categories, such as shampoo & conditioner and bar soap & body wash; Aekyung, which shares 10 categories, such as shampoo & conditioner; and Square Toiletries, which shares 9 categories, such as shampoo & conditioner.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Unilever controls 53 brands with a page here, across 27 categories; 302 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Procter & Gamble Unilever vs Procter & Gamble | 11 | 32% | Shampoo & conditioner, Bar soap & body wash and Deodorant & antiperspirant and 8 more |
| 2 | Aekyung Unilever vs Aekyung | 10 | 37% | Shampoo & conditioner, Laundry detergent and Bar soap & body wash and 7 more |
| 3 | Square Toiletries Unilever vs Square Toiletries | 9 | 27% | Shampoo & conditioner, Toothpaste & toothbrushes and Body care & lotions and 6 more |
| 4 | Reckitt Unilever vs Reckitt | 8 | 23% | Facial skin care, Bleach & disinfectant and Body care & lotions and 5 more |
| 5 | L'Oréal Unilever vs L'Oréal | 7 | 25% | Shampoo & conditioner, Dermocosmetics & clinical skin care and Facial skin care and 4 more |
| 6 | Colgate-Palmolive Unilever vs Colgate-Palmolive | 7 | 24% | Toothpaste & toothbrushes, Bar soap & body wash and Deodorant & antiperspirant and 4 more |
| 7 | Henkel Unilever vs Henkel | 6 | 21% | Shampoo & conditioner, Laundry detergent and Bar soap & body wash and 3 more |
| 8 | Alicorp Unilever vs Alicorp | 6 | 21% | Laundry detergent, Toothpaste & toothbrushes and Pasta and 3 more |
| 9 | Church & Dwight Unilever vs Church & Dwight | 6 | 21% | Toothpaste & toothbrushes, Shampoo & conditioner and Fabric softener & stain removal and 3 more |
| 10 | Hemas Unilever vs Hemas | 6 | 20% | Shampoo & conditioner, Bar soap & body wash and Facial skin care and 3 more |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Unilever and Procter & Gamble: 11 shared categories
Procter & Gamble · Full head-to-head
Unilever and Aekyung: 10 shared categories
Unilever and Square Toiletries: 9 shared categories
Square Toiletries · Full head-to-head
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Unilever owns and the most overlapping owners on Brandtree.