Who are Unilever's biggest competitors?
On Brandtree, Unilever's biggest competitors by shared categories are Procter & Gamble, which shares 11 categories, such as shampoo & conditioner and bar soap & body wash; Square Toiletries, which shares 9 categories, such as shampoo & conditioner; and Reckitt, which shares 8 categories, such as fabric softener & stain removal.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Unilever controls 55 brands with a page here, across 28 categories; 204 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Procter & Gamble Unilever vs Procter & Gamble | 11 | 31% | Shampoo & conditioner, Bar soap & body wash and Deodorant & antiperspirant and 8 more |
| 2 | Square Toiletries Unilever vs Square Toiletries | 9 | 26% | Shampoo & conditioner, Toothpaste & toothbrushes and Body care & lotions and 6 more |
| 3 | Reckitt Unilever vs Reckitt | 8 | 22% | Fabric softener & stain removal, Facial skin care and Bleach & disinfectant and 5 more |
| 4 | L'Oréal Unilever vs L'Oréal | 7 | 24% | Shampoo & conditioner, Dermocosmetics & clinical skin care and Facial skin care and 4 more |
| 5 | Colgate-Palmolive Unilever vs Colgate-Palmolive | 7 | 23% | Toothpaste & toothbrushes, Bar soap & body wash and Deodorant & antiperspirant and 4 more |
| 6 | Church & Dwight Unilever vs Church & Dwight | 6 | 21% | Toothpaste & toothbrushes, Fabric softener & stain removal and Shampoo & conditioner and 3 more |
| 7 | Alicorp Unilever vs Alicorp | 6 | 21% | Laundry detergent, Toothpaste & toothbrushes and Pasta and 3 more |
| 8 | Hemas Unilever vs Hemas | 6 | 19% | Shampoo & conditioner, Bar soap & body wash and Facial skin care and 3 more |
| 9 | Kao Unilever vs Kao | 6 | 21% | Shampoo & conditioner, Bar soap & body wash and Facial skin care and 3 more |
| 10 | Patisen Unilever vs Patisen | 6 | 21% | Spices & seasonings, Baking mixes & ingredients and Sweet spreads & nut butters and 3 more |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Unilever and Procter & Gamble: 11 shared categories
Procter & Gamble · Full head-to-head
Unilever and Square Toiletries: 9 shared categories
Square Toiletries · Full head-to-head
Unilever and Reckitt: 8 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Unilever owns and the most overlapping owners on Brandtree.