Where do Alicorp and Unilever compete?
Alicorp and Unilever own brands in 6 of the same categories on Brandtree, including laundry detergent and toothpaste & toothbrushes.
Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 21% are shared. Alicorp has 10 brands in the shared categories and Unilever has 10. Only controlled brands are counted; licences and minority stakes are not.
Alicorp (competitors) · Unilever (competitors) · All overlapping owners
6 categories where both own brands
Only Alicorp: 1 category without Unilever
| Category | Alicorp brands |
|---|---|
| Cookies & crackers | Casino |
Only Unilever: 22 categories without Alicorp
Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.