Where do Henkel and Unilever compete?
Henkel and Unilever own brands in 6 of the same categories on Brandtree, including shampoo & conditioner and laundry detergent.
Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 21% are shared. Henkel has 10 brands in the shared categories and Unilever has 17. Only controlled brands are counted; licences and minority stakes are not.
Henkel (competitors) · Unilever (competitors) · All overlapping owners
6 categories where both own brands
Only Henkel: 1 category without Unilever
| Category | Henkel brands |
|---|---|
| Adhesives & repair | Loctite, Pattex, Pritt |
Only Unilever: 21 categories without Henkel
Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.