Who owns By Color?
By Color is owned by Aekyung (South Korea, KRX: 018250).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: LUNA - Beauty brand page (Aekyung Industrial), Aekyung Industrial Co., Ltd. Last checked .
Key facts
- Current owner
- Aekyung Industrial Co., Ltd. reported
- Owner HQ
- 🇰🇷 South Korea, Seoul
- Origin
- 🇰🇷 South Korea
- Category
- Personal care & beauty › Oral care › Toothpaste & toothbrushes
- Parent ticker
- KRX: 018250
- Last verified
- · 1 sources
About By Color
By Color is a high-function beauty dental brand of Aekyung Industrial. Its page says colour care helps restore natural colour and health, with colour-specific functional variations. Its history lists toothpastes in Dazzling, Healthion and Cheery variants, a toothbrush and a mouthwash in November 2022, and a mouth spray in December 2022.
Ownership timeline of By Color
Where By Color sits in Aekyung
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Aekyung ownership tree →
See the full Aekyung brand portfolio (14) →
Other brands owned by Aekyung
Aekyung controls 14 brands on Brandtree, 9 of them in personal care & beauty.
Also in personal care & beauty
Other brands in toothpaste & toothbrushes, and who owns them
The 42 brands in toothpaste & toothbrushes on Brandtree belong to 23 owners. The largest is Colgate-Palmolive, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Colgate | Colgate-Palmolive | 🇺🇸 United States |
| Desensin | Dentaid | 🇪🇸 Spain |
| Close-Up | Unilever | 🇬🇧 United Kingdom |
| Parodontax | Haleon | 🇬🇧 United Kingdom |
| Pepsodent (United States) | Church & Dwight | 🇺🇸 United States |
| Bioniq | Dr. Wolff Group | 🇩🇪 Germany |
| CLINICA | Lion | 🇯🇵 Japan |
| Elgydium | Pierre Fabre | 🇫🇷 France |
About the owner: Aekyung
Aekyung is a publicly listed company headquartered in Seoul, South Korea. Brandtree records 14 brands under its control, and it is listed as KRX: 018250.
Aekyung Industrial is a South Korean beauty, personal-care and home-care company whose address is Yanghwa-ro, Mapo-gu, Seoul. Its website groups its brands into beauty (cosmetics), personal care (hair, body and dental care) and home care (hygiene, fabric care and kitchen living). The brand pages used here are in Korean and do not state ownership of the company itself, so no parent or stake is recorded above it.
🇰🇷 By Color and other South Korean brands
Brandtree records a controlling owner for 185 brands that began in South Korea. 7 of them (4%) are now controlled by a company headquartered in another country; By Color is not one of them.
Frequently asked questions
Who is the parent company of By Color?
The parent company of By Color is Aekyung, a publicly listed company headquartered in South Korea.
Is By Color South Korean?
Yes. By Color originated in South Korea and its owner, Aekyung, is also headquartered in South Korea.
Is By Color still owned by Aekyung?
Yes. As of 4 October 2026, By Color is still owned by Aekyung. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] LUNA - Beauty brand page (Aekyung Industrial) — Aekyung Industrial Co., Ltd., Official document; retrieved 4 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.