Who are Colgate-Palmolive's biggest competitors?
On Brandtree, Colgate-Palmolive's biggest competitors by shared categories are Unilever, which shares 7 categories, such as toothpaste & toothbrushes and bar soap & body wash; Procter & Gamble, which shares 6 categories, such as toothpaste & toothbrushes; and Square Toiletries, which shares 5 categories, such as toothpaste & toothbrushes.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Colgate-Palmolive controls 15 brands with a page here, across 9 categories; 61 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever Colgate-Palmolive vs Unilever | 7 | 23% | Toothpaste & toothbrushes, Bar soap & body wash and Deodorant & antiperspirant and 4 more |
| 2 | Procter & Gamble Colgate-Palmolive vs Procter & Gamble | 6 | 29% | Toothpaste & toothbrushes, Bar soap & body wash and Surface & bathroom cleaners and 3 more |
| 3 | Square Toiletries Colgate-Palmolive vs Square Toiletries | 5 | 26% | Toothpaste & toothbrushes, Surface & bathroom cleaners and Dishwashing and 2 more |
| 4 | Golrang Industrial Group Colgate-Palmolive vs Golrang Industrial Group | 5 | 29% | Toothpaste & toothbrushes, Surface & bathroom cleaners and Dishwashing and 2 more |
| 5 | Lion | 4 | 36% | Toothpaste & toothbrushes, Dishwashing and Surface & bathroom cleaners and 1 more |
| 6 | Reckitt | 4 | 19% | Fabric softener & stain removal, Surface & bathroom cleaners and Dishwashing and 1 more |
| 7 | Farmec | 3 | 27% | Surface & bathroom cleaners, Dermocosmetics & clinical skin care and Hand soap & sanitiser |
| 8 | Trade Kings | 3 | 20% | Bar soap & body wash, Dishwashing and Hand soap & sanitiser |
| 9 | Lesieur Cristal | 2 | 17% | Surface & bathroom cleaners and Bar soap & body wash |
| 10 | Church & Dwight | 2 | 14% | Toothpaste & toothbrushes and Fabric softener & stain removal |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Colgate-Palmolive and Unilever: 7 shared categories
Colgate-Palmolive and Procter & Gamble: 6 shared categories
Procter & Gamble · Full head-to-head
| Category | Colgate-Palmolive | Procter & Gamble |
|---|---|---|
| Toothpaste & toothbrushes | Colgate, Colgate Total, elmex, meridol, Tom's of Maine | Crest, Oral-B |
| Bar soap & body wash | Protex, Sanex | Ivory, Safeguard |
| Surface & bathroom cleaners | Ajax, Fabuloso | Mr. Clean, Swiffer |
| Dishwashing | Palmolive | Cascade, Dawn, Fairy |
| Deodorant & antiperspirant | Speed Stick | Native, Secret |
| Fabric softener & stain removal | Suavitel | Bounce, Downy |
Colgate-Palmolive and Square Toiletries: 5 shared categories
Square Toiletries · Full head-to-head
| Category | Colgate-Palmolive | Square Toiletries |
|---|---|---|
| Toothpaste & toothbrushes | Colgate, Colgate Total, elmex, meridol, Tom's of Maine | Magic, White Plus |
| Surface & bathroom cleaners | Ajax, Fabuloso | Shakti |
| Dishwashing | Palmolive | Maxclean |
| Fabric softener & stain removal | Suavitel | Chamak |
| Hand soap & sanitiser | Softsoap | Sepnil |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Colgate-Palmolive owns and the most overlapping owners on Brandtree.