Who are Ypê's biggest competitors?
On Brandtree, Ypê's biggest competitors by shared categories are Procter & Gamble, which shares 4 categories, such as dishwashing and laundry detergent; Unilever, which shares 4 categories, such as bar soap & body wash; and Henkel, which shares 3 categories, such as dishwashing.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Ypê controls 6 brands with a page here, across 4 categories; 45 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Procter & Gamble | 4 | 22% | Dishwashing, Laundry detergent and Bar soap & body wash and 1 more |
| 2 | Unilever | 4 | 15% | Bar soap & body wash, Deodorant & antiperspirant and Dishwashing and 1 more |
| 3 | Henkel | 3 | 38% | Dishwashing, Laundry detergent and Bar soap & body wash |
| 4 | Jyothy Labs | 3 | 43% | Laundry detergent, Dishwashing and Bar soap & body wash |
| 5 | Colgate-Palmolive | 3 | 30% | Dishwashing, Bar soap & body wash and Deodorant & antiperspirant |
| 6 | Trade Kings | 3 | 30% | Bar soap & body wash, Dishwashing and Laundry detergent |
| 7 | Aekyung | 3 | 27% | Dishwashing, Laundry detergent and Bar soap & body wash |
| 8 | Lion | 2 | 25% | Dishwashing and Laundry detergent |
| 9 | Marsavco | 2 | 40% | Dishwashing and Bar soap & body wash |
| 10 | SCS | 2 | 40% | Laundry detergent and Bar soap & body wash |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Ypê and Procter & Gamble: 4 shared categories
| Category | Ypê | Procter & Gamble |
|---|---|---|
| Dishwashing | Assolan, Atol, Ypê | Cascade, Dawn, Fairy |
| Laundry detergent | Tixan Ypê | Ariel, Gain, Tide |
| Bar soap & body wash | Siene | Ivory, Safeguard |
| Deodorant & antiperspirant | Banho a Banho | Native, Secret |
Ypê and Unilever: 4 shared categories
| Category | Ypê | Unilever |
|---|---|---|
| Bar soap & body wash | Siene | Dove, Dove Men+Care, Lifebuoy, Lux, Radox |
| Deodorant & antiperspirant | Banho a Banho | Axe, Degree, Lynx, Rexona, Sure |
| Dishwashing | Assolan, Atol, Ypê | Sunlight |
| Laundry detergent | Tixan Ypê | OMO, Persil |
Ypê and Henkel: 3 shared categories
| Category | Ypê | Henkel |
|---|---|---|
| Dishwashing | Assolan, Atol, Ypê | Pril, Somat |
| Laundry detergent | Tixan Ypê | Persil (Henkel), Purex |
| Bar soap & body wash | Siene | Dial |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Ypê owns and the most overlapping owners on Brandtree.