Who are Trade Kings' biggest competitors?
On Brandtree, Trade Kings' biggest competitors by shared categories are Unilever, which shares 4 categories, such as bar soap & body wash and laundry detergent; Procter & Gamble, which shares 3 categories, such as bar soap & body wash; and Henkel, which shares 3 categories, such as laundry detergent.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Trade Kings controls 15 brands with a page here, across 9 categories; 158 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever | 4 | 12% | Bar soap & body wash, Laundry detergent and Dishwashing and 1 more |
| 2 | Procter & Gamble | 3 | 13% | Bar soap & body wash, Laundry detergent and Dishwashing |
| 3 | Henkel | 3 | 25% | Laundry detergent, Bar soap & body wash and Dishwashing |
| 4 | Lion | 3 | 25% | Laundry detergent, Dishwashing and Hand soap & sanitiser |
| 5 | Dinant | 3 | 23% | Laundry detergent, Bar soap & body wash and Salty snacks |
| 6 | La Fabril | 3 | 21% | Laundry detergent, Dishwashing and Hand soap & sanitiser |
| 7 | Colgate-Palmolive | 3 | 20% | Bar soap & body wash, Dishwashing and Hand soap & sanitiser |
| 8 | Indofood | 3 | 18% | Milk & cream, Salty snacks and Baby meals & snacks |
| 9 | PZ Cussons | 3 | 27% | Bar soap & body wash, Baby meals & snacks and Dishwashing |
| 10 | Golrang Industrial Group | 3 | 16% | Laundry detergent, Dishwashing and Hand soap & sanitiser |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Trade Kings and Unilever: 4 shared categories
| Category | Trade Kings | Unilever |
|---|---|---|
| Bar soap & body wash | MediHerb, Romeo, Yebo | Dove, Dove Men+Care, Lifebuoy, Lux, Radox |
| Laundry detergent | Banja, Boom | OMO, Persil |
| Dishwashing | Aloha | Sunlight |
| Plant-based meat | Nyama Soya | The Vegetarian Butcher |
Trade Kings and Procter & Gamble: 3 shared categories
Trade Kings and Henkel: 3 shared categories
| Category | Trade Kings | Henkel |
|---|---|---|
| Laundry detergent | Banja, Boom | Persil (Henkel), Purex |
| Bar soap & body wash | MediHerb, Romeo, Yebo | Dial |
| Dishwashing | Aloha | Pril, Somat |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Trade Kings owns and the most overlapping owners on Brandtree.