Who owns the air freshener brands?
11 air freshener brands tracked here are owned by 9 companies; the three largest owners, S.T. Corporation, Kobayashi Pharmaceutical and Reckitt, control 5 of them (45%) as of Oct 2026.
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11
brands
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9
owning companies
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45%
held by top 3 owners
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2
foreign-owned brands · origin ≠ owner HQ
Biggest owners of air freshener brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | S.T. Corporation | 🇯🇵 Japan | 2 | Dashutan Charcoal, Shoshuriki |
| 2 | Kobayashi Pharmaceutical | 🇯🇵 Japan | 2 | Sawaday, Shoshugen |
| 3 | Reckitt | 🇬🇧 United Kingdom | 1 | Air Wick |
| 4 | Procter & Gamble | 🇺🇸 United States | 1 | Febreze |
| 5 | SC Johnson | 🇺🇸 United States | 1 | Glade |
| 6 | Dinant | 🇭🇳 Honduras | 1 | Kaori |
| 7 | Car-Freshner | 🇺🇸 United States | 1 | Little Trees |
| 8 | Sunstar | 🇨🇭 Switzerland | 1 | QAIS |
| 9 | Square Toiletries | 🇧🇩 Bangladesh | 1 | Spring |