Who owns Sawaday?
Sawaday is owned by Kobayashi Pharmaceutical (Japan, TSE: 4967).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Kobayashi Pharmaceutical Integrated Report 2026, Kobayashi Pharmaceutical Co., Ltd. Last checked .
Key facts
- Current owner
- Kobayashi Pharmaceutical Co., Ltd. reported
- Owner HQ
- 🇯🇵 Japan, Osaka
- Origin
- 🇯🇵 Japan
- Founded
- 1975
- Category
- Home care › Air care & pest control › Air freshener
- Parent ticker
- TSE: 4967
- Last verified
- · 1 sources
About Sawaday
Sawaday is an air freshener that Kobayashi Pharmaceutical launched in 1975 for toilets, following Bluelet, and which took the company into the air freshener market despite internal doubts during the oil crisis. On its 40th anniversary in 2015 the brand logo was unified in Latin letters as Sawaday, and the reed-diffuser style Sawaday Kaoru Stick series is now among its most popular products.
Ownership timeline of Sawaday
- Current owner Kobayashi Pharmaceutical [1] reported
Where Sawaday sits in Kobayashi Pharmaceutical
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Kobayashi Pharmaceutical ownership tree →
See the full Kobayashi Pharmaceutical brand portfolio (6) →
Other brands owned by Kobayashi Pharmaceutical
Kobayashi Pharmaceutical controls 6 brands on Brandtree, 3 of them in home care.
Also in home care
Other brands in air freshener, and who owns them
The 11 brands in air freshener on Brandtree belong to 9 owners. The largest is S.T. Corporation, with 2; Kobayashi Pharmaceutical has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Dashutan Charcoal | S.T. Corporation | 🇯🇵 Japan |
| Little Trees | Car-Freshner | 🇺🇸 United States |
| Kaori | Dinant | 🇭🇳 Honduras |
| Febreze | Procter & Gamble | 🇺🇸 United States |
| Air Wick | Reckitt | 🇬🇧 United Kingdom |
| Glade | SC Johnson | 🇺🇸 United States |
| Spring | Square Toiletries | 🇧🇩 Bangladesh |
| QAIS | Sunstar | 🇨🇭 Switzerland |
About the owner: Kobayashi Pharmaceutical
Kobayashi Pharmaceutical is a publicly listed company headquartered in Osaka, Japan, founded in 1886. Brandtree records 6 brands under its control, and it is listed as TSE: 4967.
Kobayashi Pharmaceutical traces its origin to 1886, when Chubei Kobayashi opened a general merchandise and cosmetics store in Nagoya, and was incorporated in Osaka in 1919. After selling its wholesale business in 2008 it became a pure manufacturer of niche household products and over-the-counter medicines, with about 150 domestic brands and net sales of 165.7 billion yen in 2025, about 28 per cent of them overseas. It voluntarily recalled red yeast rice products in 2024.
Kobayashi Pharmaceutical: full profile, brands and acquisition history →
🇯🇵 Sawaday and other Japanese brands
Brandtree records a controlling owner for 456 brands that began in Japan. 23 of them (5%) are now controlled by a company headquartered in another country; Sawaday is not one of them.
Frequently asked questions
Who is the parent company of Sawaday?
The parent company of Sawaday is Kobayashi Pharmaceutical, a publicly listed company headquartered in Japan.
Is Sawaday Japanese?
Yes. Sawaday originated in Japan in 1975 and its owner, Kobayashi Pharmaceutical, is also headquartered in Japan.
Is Sawaday still owned by Kobayashi Pharmaceutical?
Yes. As of 16 September 2026, Sawaday is still owned by Kobayashi Pharmaceutical. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kobayashi Pharmaceutical Integrated Report 2026 — Kobayashi Pharmaceutical Co., Ltd., Annual report; retrieved 16 September 2026.
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