Where do Procter & Gamble and Square Toiletries compete?
Procter & Gamble and Square Toiletries own brands in 11 of the same categories on Brandtree, including feminine care and shampoo & conditioner.
Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 50% are shared. Procter & Gamble has 25 brands in the shared categories and Square Toiletries has 14. Only controlled brands are counted; licences and minority stakes are not.
Procter & Gamble (competitors) · Square Toiletries (competitors) · All overlapping owners
11 categories where both own brands
Only Procter & Gamble: 7 categories without Square Toiletries
Only Square Toiletries: 4 categories without Procter & Gamble
| Category | Square Toiletries brands |
|---|---|
| Body care & lotions | Maya, Meril |
| Baking mixes & ingredients | Zerocal |
| Hand soap & sanitiser | Sepnil |
| Insecticide & repellent | Xpel |
Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.