Who owns Genesis?
Genesis, a personal-care brand, is owned by Treet (Pakistan, PSX: TREET).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Treet Corporation Limited — Annual Report 2025-26. Last checked .
Key facts
- Current owner
- Treet Corporation Limited reported
- Owner HQ
- 🇵🇰 Pakistan, Lahore
- Origin
- 🇵🇰 Pakistan
- Founded
- 2026
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Men's grooming
- Parent ticker
- PSX: TREET
- Last verified
- · 1 sources
About Genesis
Genesis is the premium men's grooming brand Treet launched in April 2026 with 18 products, among them razors, blades and other grooming essentials. Treet says it created the brand because few premium men's grooming products were developed locally in Pakistan. Sold mainly through modern retail, Genesis and its sister brand Estela took Rs 101.5 million in their first three months, to the end of June.
Ownership timeline of Genesis
Where Genesis sits in Treet
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Treet ownership tree →
See the full Treet brand portfolio (4) →
Other brands owned by Treet
Treet controls 4 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
Other brands in men's grooming, and who owns them
The 16 brands in men's grooming on Brandtree belong to 13 owners. The largest is Procter & Gamble, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Smart And Handsome | Emami | 🇮🇳 India |
| GATSBY | Mandom | 🇯🇵 Japan |
| Braun | Procter & Gamble | 🇺🇸 United States |
| Alpecin | Dr. Wolff Group | 🇩🇪 Germany |
| Cremo | Edgewell | 🇺🇸 United States |
| Gold | Hemas | 🇱🇰 Sri Lanka |
| Duel | Lion Match Company | 🇿🇦 South Africa |
| Harry's | Mammoth Brands | 🇺🇸 United States |
About the owner: Treet
Treet is a publicly listed company headquartered in Lahore, Pakistan, founded in 1977. Brandtree records 4 brands under its control, and it is listed as PSX: TREET.
Treet Corporation is a Lahore company whose annual report calls it Pakistan's sole manufacturer of razor blades and disposable razors. Its razor-blade business, begun with American Safety Razor, dates from the early 1950s; the present company was incorporated in 1977. The group also owns 76.44% of Treet Battery, 55.86% of Treet Renacon Pharma and 97.11% of First Treet Manufacturing Modaraba, which makes soap and corrugated boxes. In the year to June 2026, Treet's own local sales were Rs 11.65 billion and exports about Rs 2.21 billion.
🇵🇰 Genesis and other Pakistani brands
Brandtree records a controlling owner for 33 brands that began in Pakistan. 2 of them (6%) are now controlled by a company headquartered in another country; Genesis is not one of them.
Frequently asked questions
Who is the parent company of Genesis?
The parent company of Genesis is Treet, a publicly listed company headquartered in Pakistan.
Is Genesis Pakistani?
Yes. Genesis originated in Pakistan in 2026 and its owner, Treet, is also headquartered in Pakistan.
Is Genesis still owned by Treet?
Yes. As of 26 October 2026, Genesis is still owned by Treet. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Treet Corporation Limited — Annual Report 2025-26 — Treet Corporation Limited, Annual report; retrieved 26 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.