Brandtree

When did Church & Dwight buy and sell its brands?

Church & Dwight has completed 5 recorded acquisitions and 0 divestitures or spin-offs, spanning 2001 to 2026.

DateTypeAssetsCounterpartyValue
May 2026AcquisitionMiss Mouth's Messy Eater—$325m
Aug 2017AcquisitionWaterpik—$1bn
Oct 2012Acquisitionvitafusion—$650m
Aug 2006AcquisitionOxiClean—$325m
Sep 2001AcquisitionTrojan and First Response—$739m

2026

Acquisition closed

Church & Dwight acquires Miss Mouth's Messy Eater

Church & Dwight signed and closed its purchase of the Miss Mouth's Messy Eater stain remover brand on 28 May 2026 for approximately $325 million, announcing it the following day. The brand had about $80 million of net sales and $28 million of EBITDA in 2025, much of it online, and joined the fabric care portfolio that already includes OxiClean. The seller was not named.

Value
$325m
Seller
—
Regulatory
None recorded

2017

Acquisition closed

Church & Dwight acquires Waterpik

Church & Dwight acquired Waterpik for about $1 billion, its largest acquisition. Waterpik had effectively created the water flosser, a device dentists recommend for people who cannot floss conventionally, and it gave the company a durable oral care business alongside its toothpaste.

Value
$1bn
Seller
—
Regulatory
None recorded

2012

Acquisition closed

Church & Dwight acquires vitafusion

Church & Dwight acquired Avid Health, owner of the vitafusion and L'il Critters gummy vitamin brands, for about $650 million. Gummy vitamins were then growing far faster than tablets, and the purchase gave the company a position in supplements it had not had.

Value
$650m
Seller
—
Regulatory
None recorded

2006

Acquisition closed

Church & Dwight acquires OxiClean

Church & Dwight acquired Orange Glo International, owner of OxiClean, for about $325 million. OxiClean had been built almost entirely through televised direct-response advertising, a channel most large consumer goods companies had ignored.

Value
$325m
Seller
—
Regulatory
None recorded

2001

Acquisition closed

Church & Dwight acquires Trojan and First Response

Church & Dwight acquired the consumer products business of Carter-Wallace for about $739 million in a joint transaction, taking Trojan condoms and First Response pregnancy tests. It transformed a company known mainly for baking soda into a broad household and personal care group.

Value
$739m
Seller
—
Regulatory
None recorded

Church & Dwight acquisitions on a timeline

Timeline of completed acquisitions by Church & Dwight

Full chart with a text equivalent, free to republish with attribution.