Church & Dwight has completed 4 recorded acquisitions and 0 divestitures or spin-offs, spanning 2001 to 2017.
| Date | Type | Assets | Counterparty | Value |
|---|---|---|---|---|
| Aug 2017 | Acquisition | Waterpik | — | $1bn |
| Oct 2012 | Acquisition | vitafusion | — | $650m |
| Aug 2006 | Acquisition | OxiClean | — | $325m |
| Sep 2001 | Acquisition | Trojan and First Response | — | $739m |
Church & Dwight acquired Waterpik for about $1 billion, its largest acquisition. Waterpik had effectively created the water flosser, a device dentists recommend for people who cannot floss conventionally, and it gave the company a durable oral care business alongside its toothpaste.
Church & Dwight acquired Avid Health, owner of the vitafusion and L'il Critters gummy vitamin brands, for about $650 million. Gummy vitamins were then growing far faster than tablets, and the purchase gave the company a position in supplements it had not had.
Church & Dwight acquired Orange Glo International, owner of OxiClean, for about $325 million. OxiClean had been built almost entirely through televised direct-response advertising, a channel most large consumer goods companies had ignored.
Church & Dwight acquired the consumer products business of Carter-Wallace for about $739 million in a joint transaction, taking Trojan condoms and First Response pregnancy tests. It transformed a company known mainly for baking soda into a broad household and personal care group.
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