Who owns Friggs?
Friggs is owned by Midsona (Sweden, STO: MSON B).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Midsona AB (publ) — Årsredovisning 2025, 8 April 2026. Last checked .
Key facts
- Current owner
- Midsona AB (publ) reported
- Owner HQ
- 🇸🇪 Sweden, Malmö
- Origin
- 🇸🇪 Sweden
- Founded
- 1968
- Category
- Food › Snacks › Cookies & crackers
- Parent ticker
- STO: MSON B
- Last verified
- · 2 sources
About Friggs
Friggs has been sold in Sweden since 1968 and takes its name from Frigga, the Norse goddess associated with harvest, growing things and care. Its range runs from corn and rice cakes to teas and dietary supplements, all still developed in Sweden. Midsona says the brand holds a strong position in Sweden, Finland and Norway, and in 2025 aimed its marketing at health-conscious women and at families and young adults.
Ownership timeline of Friggs
Where Friggs sits in Midsona
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Midsona ownership tree →
See the full Midsona brand portfolio (11) →
Other brands owned by Midsona
Midsona controls 11 brands on Brandtree, 10 of them in food.
Also in food
- Bertil's
- Celnat
- Davert (1984)
- Earth Control
- Happy Bio
- Helios (1969)
- Kung Markatta (1983)
- Risenta (1940)
- Vegetalia (1986)
Other brands in cookies & crackers, and who owns them
The 141 brands in cookies & crackers on Brandtree belong to 57 owners. The largest is Valeo Foods, with 13.
| Brand | Owner | Owner based in |
|---|---|---|
| Andante | Valeo Foods | 🇮🇪 Ireland |
| belVita | Mondelēz | 🇺🇸 United States |
| Choco Mucho | Rebisco | 🇵🇭 Philippines |
| Eti Burçak | Eti | 🇹🇷 Turkey |
| emNAU | Paradise Foods | 🇵🇬 Papua New Guinea |
| Fortaleza | M. Dias Branco | 🇧🇷 Brazil |
| Biskrem | Ülker Bisküvi | 🇹🇷 Turkey |
| Bourbon | Britannia | 🇮🇳 India |
About the owner: Midsona
Midsona is a publicly listed company headquartered in Malmö, Sweden. Brandtree records 11 brands under its control, and it is listed as STO: MSON B.
Midsona is a Malmö company that makes and sells health foods, organic and plant-based food and consumer-health products, mainly in Europe, through divisions for the Nordic countries, northern Europe and southern Europe. Its net sales were SEK 3,630 million in 2025, 64 per cent of them in its Nordic division. It moved beyond the Nordic region through acquisitions in Germany, France and Spain in 2018 and 2019, sells private label and licensed brands alongside its own, and its A and B shares trade on Nasdaq Stockholm.
🇸🇪 Friggs and other Swedish brands
Brandtree records a controlling owner for 129 brands that began in Sweden. 56 of them (43%) are now controlled by a company headquartered in another country; Friggs is not one of them.
- AXA — Lantmännen 🇸🇪
- Ahlgrens bilar — Cloetta 🇸🇪
- Annas — Lotus Bakeries 🇧🇪
- Barebells — Vitamin Well Group 🇸🇪
- Daim — Mondelēz 🇺🇸
- Dalsjöfors — Danish Crown 🇩🇰
Frequently asked questions
Who is the parent company of Friggs?
The parent company of Friggs is Midsona, a publicly listed company headquartered in Sweden.
Is Friggs Swedish?
Yes. Friggs originated in Sweden in 1968 and its owner, Midsona, is also headquartered in Sweden.
Is Friggs still owned by Midsona?
Yes. As of 26 October 2026, Friggs is still owned by Midsona. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Midsona AB (publ) — Årsredovisning 2025 — Midsona AB, Annual report, published 8 April 2026; retrieved 26 October 2026.
- [2] Friggs — Om oss — Midsona AB, Official document; retrieved 26 October 2026.
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