Who owns Urtekram?
Urtekram is owned by Midsona (Sweden, STO: MSON B).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Midsona AB (publ) — Årsredovisning 2025, 8 April 2026. Last checked .
Key facts
- Current owner
- Midsona AB (publ) reported
- Owner HQ
- 🇸🇪 Sweden, Malmö
- Origin
- 🇩🇰 Denmark, Copenhagen
- Founded
- 1972
- Category
- Personal care & beauty › Hair care › Shampoo & conditioner
- Parent ticker
- STO: MSON B
- Last verified
- · 2 sources
About Urtekram
Urtekram was founded in Copenhagen in 1972 and today covers both organic food and Urtekram Beauty, vegan personal care certified to the COSMOS Organic standard and made at Midsona's plant in Mariager, Denmark. The beauty range has narrowed its focus to hair care. It grew across Europe in 2025, with Amazon an important channel, and Midsona expanded capacity at Mariager to keep up.
Ownership timeline of Urtekram
Where Urtekram sits in Midsona
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Midsona ownership tree →
See the full Midsona brand portfolio (11) →
Other brands owned by Midsona
Midsona controls 11 brands on Brandtree.
- Bertil's
- Celnat
- Davert (1984)
- Earth Control
- Friggs (1968)
- Happy Bio
- Helios (1969)
- Kung Markatta (1983)
- Risenta (1940)
- Vegetalia (1986)
Other brands in shampoo & conditioner, and who owns them
The 59 brands in shampoo & conditioner on Brandtree belong to 34 owners. The largest is Unilever, with 7.
About the owner: Midsona
Midsona is a publicly listed company headquartered in Malmö, Sweden. Brandtree records 11 brands under its control, and it is listed as STO: MSON B.
Midsona is a Malmö company that makes and sells health foods, organic and plant-based food and consumer-health products, mainly in Europe, through divisions for the Nordic countries, northern Europe and southern Europe. Its net sales were SEK 3,630 million in 2025, 64 per cent of them in its Nordic division. It moved beyond the Nordic region through acquisitions in Germany, France and Spain in 2018 and 2019, sells private label and licensed brands alongside its own, and its A and B shares trade on Nasdaq Stockholm.
🇩🇰 Urtekram and other Danish brands
Brandtree records a controlling owner for 106 brands that began in Denmark. 27 of them (25%) are now controlled by a company headquartered in another country, Urtekram among them.
Frequently asked questions
Who is the parent company of Urtekram?
The parent company of Urtekram is Midsona, a publicly listed company headquartered in Sweden.
Is Urtekram Danish or Swedish?
Urtekram originated in Denmark in 1972, but it is owned today by Midsona, which is headquartered in Sweden. So Urtekram is a Danish-origin brand under Swedish ownership.
Is Urtekram still owned by Midsona?
Yes. As of 26 October 2026, Urtekram is still owned by Midsona. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Midsona AB (publ) — Årsredovisning 2025 — Midsona AB, Annual report, published 8 April 2026; retrieved 26 October 2026.
- [2] Urtekram Beauty — Midsona AB, Official document; retrieved 26 October 2026.
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