Who owns Storytel?
Storytel is owned by Storytel AB (publ) (Sweden, Nasdaq First North Growth Market: STORY B).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Storytel Group Annual and Sustainability Report 2025, Storytel AB (publ), 26 March 2026. Last checked .
Key facts
- Current owner
- Storytel AB (publ) reported
- Owner HQ
- 🇸🇪 Sweden, Stockholm
- Origin
- 🇸🇪 Sweden
- Founded
- 2005 by Jonas Tellander, Jon Hauksson
- Category
- Internet & digital › Streaming & media › Streaming audio
- Parent ticker
- Nasdaq First North Growth Market: STORY B
- Last verified
- · 1 sources
About Storytel
Storytel is the streaming audiobook and ebook service at the centre of Storytel Group, which dates its start to the Bokilur audiobook service founded in Sweden in 2005. The 2025 annual report says Storytel, Mofibo and Audiobooks.com together offer more than 1.8 million titles in over 55 languages to more than 2.67 million paying subscribers in over 25 markets, with the Nordics giving more than half of revenue.
Ownership timeline of Storytel
Where Storytel sits in Storytel
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Storytel ownership tree →
See the full Storytel brand portfolio (10) →
Other brands owned by Storytel
Storytel controls 10 brands on Brandtree, 3 of them in internet & digital.
Also in internet & digital
Founded in the 2000s
- People's (2002)
Other brands in streaming audio, and who owns them
Storytel has more brands in streaming audio on Brandtree than any other owner: 3 of 20.
| Brand | Owner | Owner based in |
|---|---|---|
| Kugou Music | Tencent Music | 🇨🇳 China |
| Deezer | Deezer | 🇫🇷 France |
| LiveOne | LiveOne | 🇺🇸 United States |
| Spotify | Spotify | 🇸🇪 Sweden |
| Apple Music | Apple | 🇺🇸 United States |
| TIDAL | Block | 🇺🇸 United States |
| Melon | Kakao | 🇰🇷 South Korea |
| NetEase Cloud Music | NetEase | 🇭🇰 Hong Kong |
About the owner: Storytel
Storytel is a publicly listed company headquartered in Stockholm, Sweden, founded in 2005. Brandtree records 10 brands under its control, and it is listed as Nasdaq First North Growth Market: STORY B.
Storytel AB is a Stockholm audiobook and ebook streaming group whose annual report dates its journey to 2005, when Jonas Tellander and Jon Hauksson founded the Bokilur audiobook service in Sweden. Its report describes two business areas, Streaming (under the Storytel, Mofibo and Audiobooks.com brands) and Publishing, a group of book publishers acquired since 2013. Its 2025 report states 2.67 million paying subscribers. Its holding in Storytel AS in Norway is a 50% joint venture and is not listed as a brand here.
🇸🇪 Storytel and other Swedish brands
Brandtree records a controlling owner for 110 brands that began in Sweden. 48 of them (44%) are now controlled by a company headquartered in another country; Storytel is not one of them.
- Apohem — Axfood 🇸🇪
- Battlefield — EA 🇺🇸
- Minecraft — Microsoft 🇺🇸
- Omni — Schibsted Media 🇳🇴
- Spotify — Spotify 🇸🇪
- Travellink — eDreams ODIGEO 🇪🇸
Frequently asked questions
Who is the parent company of Storytel?
The parent company of Storytel is Storytel AB (publ), a publicly listed company headquartered in Sweden.
Is Storytel owned by Spotify?
No. Storytel is owned by Storytel AB (publ), not Spotify.
Is Storytel Swedish?
Yes. Storytel originated in Sweden in 2005 and its owner, Storytel AB (publ), is also headquartered in Sweden.
Is Storytel still owned by Storytel AB (publ)?
Yes. As of 4 October 2026, Storytel is still owned by Storytel AB (publ). The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Storytel Group Annual and Sustainability Report 2025 — Storytel AB (publ), Annual report, published 26 March 2026; retrieved 4 October 2026.
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