GoPro, Inc.: brands it owns and its ownership tree
GoPro, Inc. (NASDAQ: GPRO) is a publicly listed company headquartered in San Mateo, United States that owns 2 consumer brands.[1]
GoPro, Inc. is a San Mateo, California company that makes action cameras, mounts and accessories and sells subscriptions for storing and editing footage. It was incorporated as Woodman Labs, Inc., began doing business as GoPro in February 2004 and listed on Nasdaq in July 2014. Revenue in 2025 was $651.5 million, of which subscriptions and services were 16.3 per cent. Nicholas Woodman, its chairman and chief executive, held about 63.3 per cent of the votes at the end of 2025 through Class B shares. In a Form 8-K filed on 2 September 2026 the company said it had signed an agreement the day before to merge with a subsidiary of Action Acquisitions LLC; the merger had not been completed when this was written.
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Company facts
- Legal name
- GoPro, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 San Mateo, United States
- Founded
- 2004
- Tickers
- NASDAQ: GPRO
- SEC CIK
- 0001500435
- Website
- www.gopro.com
- Last verified
- · 1 sources
What GoPro, Inc.'s annual report says about its business
Read from GoPro, Inc.'s latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Acquisitions and disposals named in the filing
- Acquired: Forcite Helmet Systems (February 2024).
We have completed several acquisitions in the past, and in February 2024 we acquired Forcite Helmet Systems, an Australian-based company that offers tech-enabled helmets.
GoPro, Inc. in numbers
- GoPro, Inc. owns 2 consumer brands tracked here across 1 top-level categories; the largest is internet & digital with 2 brands.[1]
GoPro, Inc. financial history
Headline figures from GoPro, Inc.'s annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $891.9m to $651.5m, an average of -6.1% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $651.5m | $-83,341,000 | -12.8% | $-93,487,000 | $428m | — | 10-K | |
| $801.5m | $-135,033,000 | -16.8% | $-432,311,000 | $543.7m | — | 10-K | |
| $1.01bn | $-75,463,000 | -7.5% | $-53,183,000 | $968m | — | 10-K | |
| $1.09bn | $39m | 3.6% | $28.8m | $1.08bn | — | 10-K | |
| $1.16bn | $113.2m | 9.8% | $371.2m | $1.26bn | — | 10-K | |
| $891.9m | $-36,819,000 | -4.1% | $-66,783,000 | $771.4m | — | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything GoPro, Inc. owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
GoPro, Inc. SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Other events | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation; Unregistered sales of equity securities | |
| 8-K | Entry into a material agreement | |
| 8-K | Other events | |
| 8-K | Departure or appointment of directors or officers | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Notice of delisting or failure to satisfy a listing rule | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 8-K | Entry into a material agreement; Unregistered sales of equity securities; Regulation FD disclosure | |
| 8-K | Results of a shareholder vote | |
| 8-K | Other events | |
| 8-K | Entry into a material agreement; Other events | |
| 10-Q | Quarterly report |
Frequently asked questions
What brands does GoPro, Inc. own?
GoPro, Inc. owns 2 consumer brands tracked here, including GoPro and Quik.
Is GoPro, Inc. an American company?
Yes. GoPro, Inc. is headquartered in San Mateo, United States and was founded in 2004.
Who owns GoPro, Inc.?
GoPro, Inc. is a publicly listed company owned by its shareholders; it trades as GPRO on the NASDAQ.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] GoPro, Inc. Annual Report on Form 10-K filed 2026-03-12 — SEC EDGAR, SEC Form 10-K, published 12 March 2026; retrieved 5 October 2026.
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