Who owns GoPro?
GoPro is owned by GoPro, Inc. (the United States, NASDAQ: GPRO).[1]
Evidence: GoPro, Inc. Annual Report on Form 10-K filed 2026-03-12, SEC EDGAR, 12 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- GoPro, Inc. verified
- Owner HQ
- 🇺🇸 United States, San Mateo
- Origin
- 🇺🇸 United States
- Founded
- 2004
- Category
- Internet & digital › Platforms & devices › Connected devices
- Parent ticker
- NASDAQ: GPRO
- Last verified
- · 1 sources
About GoPro
GoPro is a brand of small, waterproof cameras made to be mounted or worn, sold with mounts, accessories and a subscription that stores footage in the cloud. The range in the company's 2025 annual report runs from the flagship HERO13 Black through the one-button HERO and the LIT HERO, which has a built-in light, to the MAX2, a 360-degree camera that records in 8K. The business has traded as GoPro since February 2004 and sells through retailers, distributors and its own website.
Ownership timeline of GoPro
- Current owner GoPro, Inc. [1] verified
Where GoPro sits in GoPro, Inc.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full GoPro, Inc. ownership tree →
See the full GoPro, Inc. brand portfolio (2) →
Other brands owned by GoPro, Inc.
GoPro, Inc. controls 2 brands on Brandtree, 2 of them in internet & digital.
Also in internet & digital
Other brands in connected devices, and who owns them
The 23 brands in connected devices on Brandtree belong to 13 owners. The largest is Garmin, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| fēnix | Garmin | 🇨🇭 Switzerland |
| Fitbit | Alphabet | 🇺🇸 United States |
| Arlo | Arlo Technologies | 🇺🇸 United States |
| Jiobit | Life360 | 🇺🇸 United States |
| Roku (streaming platform) | Roku | 🇺🇸 United States |
| Ring | Amazon | 🇺🇸 United States |
| Anker eufy | Anker Innovations | 🇨🇳 China |
| Xiaodu | Baidu | 🇨🇳 China |
About the owner: GoPro, Inc.
GoPro, Inc. is a publicly listed company headquartered in San Mateo, United States, founded in 2004. Brandtree records 2 brands under its control, and it is listed as NASDAQ: GPRO.
GoPro, Inc. is a San Mateo, California company that makes action cameras, mounts and accessories and sells subscriptions for storing and editing footage. It was incorporated as Woodman Labs, Inc., began doing business as GoPro in February 2004 and listed on Nasdaq in July 2014. Revenue in 2025 was $651.5 million, of which subscriptions and services were 16.3 per cent. Nicholas Woodman, its chairman and chief executive, held about 63.3 per cent of the votes at the end of 2025 through Class B shares. In a Form 8-K filed on 2 September 2026 the company said it had signed an agreement the day before to merge with a subsidiary of Action Acquisitions LLC; the merger had not been completed when this was written.
🇺🇸 GoPro and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; GoPro is not one of them.
Frequently asked questions
Who is the parent company of GoPro?
The parent company of GoPro is GoPro, Inc., a publicly listed company headquartered in the United States.
Is GoPro American?
Yes. GoPro originated in the United States in 2004 and its owner, GoPro, Inc., is also headquartered in the United States.
Is GoPro still owned by GoPro, Inc.?
Yes. As of 5 October 2026, GoPro is still owned by GoPro, Inc. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] GoPro, Inc. Annual Report on Form 10-K filed 2026-03-12 — SEC EDGAR, SEC Form 10-K, published 12 March 2026; retrieved 5 October 2026.
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