Who are Nine's biggest competitors?
On Brandtree, Nine's biggest competitors by shared categories are Schibsted Media, which shares 3 categories, such as newspapers & magazines and television networks; Southern Cross Media Group, which shares 3 categories, such as newspapers & magazines; and Surya Citra Media, which shares 3 categories, such as newspapers & magazines.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Nine controls 11 brands with a page here, across 5 categories; 73 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Schibsted Media | 3 | 43% | Newspapers & magazines, Television networks and Digital publishing |
| 2 | Southern Cross Media Group | 3 | 43% | Newspapers & magazines, Streaming video and Television networks |
| 3 | Surya Citra Media | 3 | 50% | Newspapers & magazines, Streaming video and Television networks |
| 4 | Astro | 3 | 43% | Streaming video, Digital publishing and Television networks |
| 5 | Disney | 3 | 30% | Streaming video, Newspapers & magazines and Television networks |
| 6 | Grupo Clarín | 2 | 33% | Newspapers & magazines and Television networks |
| 7 | AMC Networks | 2 | 40% | Streaming video and Television networks |
| 8 | Sky NZ | 2 | 40% | Streaming video and Television networks |
| 9 | Fox Corp | 2 | 40% | Streaming video and Television networks |
| 10 | Nexstar | 2 | 40% | Television networks and Digital publishing |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Nine and Schibsted Media: 3 shared categories
Nine and Southern Cross Media Group: 3 shared categories
| Category | Nine | Southern Cross Media Group |
|---|---|---|
| Newspapers & magazines | Brisbane Times, The Age, The Australian Financial Review, The Sydney Morning Herald, WAtoday | PerthNow, The Nightly, The Sunday Times, The West Australian |
| Streaming video | 9Now, Stan, Stan Sport | 7plus |
| Television networks | Channel 9 | Seven Network |
Nine and Surya Citra Media: 3 shared categories
| Category | Nine | Surya Citra Media |
|---|---|---|
| Newspapers & magazines | Brisbane Times, The Age, The Australian Financial Review, The Sydney Morning Herald, WAtoday | KapanLagi.com, Liputan6.com |
| Streaming video | 9Now, Stan, Stan Sport | Vidio |
| Television networks | Channel 9 | Indosiar, Mentari TV, SCTV |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Nine owns and the most overlapping owners on Brandtree.