Who are Astro's biggest competitors?
On Brandtree, Astro's biggest competitors by shared categories are Urban One, which shares 3 categories, such as digital publishing and radio networks; Paramount Skydance, which shares 3 categories, such as television networks; and Warner Bros. Discovery, which shares 3 categories, such as television networks.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Astro controls 15 brands with a page here, across 5 categories; 60 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Urban One | 3 | 60% | Digital publishing, Radio networks and Television networks |
| 2 | Paramount Skydance | 3 | 60% | Television networks, Streaming video and Film studios |
| 3 | Warner Bros. Discovery | 3 | 50% | Television networks, Streaming video and Film studios |
| 4 | Canal+ | 3 | 43% | Television networks, Streaming video and Film studios |
| 5 | CJ ENM | 3 | 43% | Television networks, Streaming video and Film studios |
| 6 | Surya Citra Media | 3 | 50% | Television networks, Streaming video and Film studios |
| 7 | Comcast | 3 | 38% | Television networks, Streaming video and Film studios |
| 8 | Disney | 3 | 30% | Television networks, Streaming video and Film studios |
| 9 | Nine | 3 | 43% | Streaming video, Digital publishing and Television networks |
| 10 | Southern Cross Media Group | 3 | 43% | Radio networks, Television networks and Streaming video |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Astro and Urban One: 3 shared categories
| Category | Astro | Urban One |
|---|---|---|
| Digital publishing | Astro Ulagam, Gempak, Stadium Astro, XUAN | Bossip, HipHopWired, MadameNoire |
| Radio networks | ERA, HITZ, MY FM, RAAGA | Radio One, Reach Media |
| Television networks | Astro, Astro AWANI, Astro One, NJOI | CLEO TV, TV One |
Astro and Paramount Skydance: 3 shared categories
| Category | Astro | Paramount Skydance |
|---|---|---|
| Television networks | Astro, Astro AWANI, Astro One, NJOI | BET, CBS, Comedy Central, MTV, Nickelodeon, Showtime |
| Streaming video | Astro GO, Sooka | Paramount+ |
| Film studios | Astro Shaw | Paramount Pictures |
Astro and Warner Bros. Discovery: 3 shared categories
| Category | Astro | Warner Bros. Discovery |
|---|---|---|
| Television networks | Astro, Astro AWANI, Astro One, NJOI | Cartoon Network, CNN, Discovery Channel, Food Network, HBO, TLC |
| Streaming video | Astro GO, Sooka | HBO Max |
| Film studios | Astro Shaw | Warner Bros. |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Astro owns and the most overlapping owners on Brandtree.