Who owns XUAN?
XUAN is owned by Astro (Malaysia, Bursa Malaysia: ASTRO).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Astro Malaysia Holdings Berhad Integrated Annual Report 2026. Last checked .
Key facts
- Current owner
- Astro Malaysia Holdings Berhad reported
- Owner HQ
- 🇲🇾 Malaysia, Kuala Lumpur
- Origin
- 🇲🇾 Malaysia
- Category
- Internet & digital › Digital services › Digital publishing
- Parent ticker
- Bursa Malaysia: ASTRO
- Last verified
- · 1 sources
About XUAN
XUAN is Astro's Chinese-language digital brand, which the group calls Malaysia's leading Chinese entertainment brand. In the year to January 2026 it recorded more than a billion impressions and over 100 million video views across its own website, Facebook, Instagram, TikTok, YouTube and XiaoHongShu, the Chinese social platform its audience also uses, making it one of the four language pillars of Astro's digital publishing.
Ownership timeline of XUAN
Where XUAN sits in Astro
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Astro ownership tree →
See the full Astro brand portfolio (15) →
Other brands owned by Astro
Astro controls 15 brands on Brandtree, 6 of them in internet & digital.
Also in internet & digital
Other brands in digital publishing, and who owns them
Astro has more brands in digital publishing on Brandtree than any other owner: 4 of 36.
| Brand | Owner | Owner based in |
|---|---|---|
| Research Exchange | Wiley | 🇺🇸 United States |
| Engadget | Apollo | 🇺🇸 United States |
| Allrecipes | IAC | 🇺🇸 United States |
| Bossip | Urban One | 🇺🇸 United States |
| Audible | Amazon | 🇺🇸 United States |
| BOOK☆WALKER | Kadokawa | 🇯🇵 Japan |
| NAVER Blog | NAVER | 🇰🇷 South Korea |
| BMC | Springer Nature | 🇩🇪 Germany |
About the owner: Astro
Astro is a publicly listed company headquartered in Kuala Lumpur, Malaysia. Brandtree records 15 brands under its control, and it is listed as Bursa Malaysia: ASTRO.
Astro calls itself Malaysia's leading integrated media entertainment company, and it is the country's dominant pay-television and radio operator. In the financial year to 31 January 2026 its television service reached 5.2 million homes, about 63 per cent of Malaysian TV households, took 71 per cent of television viewership, and its radio stations drew 15.5 million of the 21.9 million radio listeners in the country, on revenue of RM2.8 billion. It has been listed on the Main Market of Bursa Malaysia since 19 October 2012, and it carries Malay, English, Chinese and Indian-language content across television, radio, streaming and digital publishing, much of it produced in-house at the All Asia Broadcast Centre in Kuala Lumpur.
🇲🇾 XUAN and other Malaysian brands
Brandtree records a controlling owner for 71 brands that began in Malaysia. 11 of them (15%) are now controlled by a company headquartered in another country; XUAN is not one of them.
Frequently asked questions
Who is the parent company of XUAN?
The parent company of XUAN is Astro, a publicly listed company headquartered in Malaysia.
Is XUAN Malaysian?
Yes. XUAN originated in Malaysia and its owner, Astro, is also headquartered in Malaysia.
Is XUAN still owned by Astro?
Yes. As of 25 September 2026, XUAN is still owned by Astro. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Astro Malaysia Holdings Berhad Integrated Annual Report 2026 — Astro Malaysia Holdings Berhad, Annual report; retrieved 25 September 2026.
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