Every brand Roku owns
5 brands, sorted alphabetically. Brands with their own page link through; others are listed here with their source. See the company profile and ownership tree.
| Brand | Category | Origin | Held via | Stake | Since | Confidence | Source |
|---|---|---|---|---|---|---|---|
| Frndly TV | Streaming video | 🇺🇸 United States | Direct | 100% | 2025 | verified | SEC EDGAR, Feb 2026 |
| Howdy | Streaming video | 🇺🇸 United States | Direct | 100% | — | verified | SEC EDGAR, Feb 2026 |
| Roku (streaming platform) | Connected devices | 🇺🇸 United States | Direct | 100% | — | verified | SEC EDGAR, Feb 2026 |
| Roku Smart Home | Connected devices | 🇺🇸 United States | Direct | 100% | — | verified | SEC EDGAR, Feb 2026 |
| The Roku Channel | Streaming video | 🇺🇸 United States | Direct | 100% | — | verified | SEC EDGAR, Feb 2026 |